Brand Activation Specialist

What You'll Be Doing: Develop and execute brand & marketing strategies for Trade & Consumers that align with company goals. Define campaign positioning, messaging, and value proposition. Campaign | Activity goals set up with focus on growth and targeted metrics Preparation of marketing materials for the activity/campaign Collaborate with internal teams for marketing activities and support sales/product teams with their needs from marketing team Analyse campaign performance and make data-driven adjustments. Manage online/offline marketing activities which includes : webinars, trainings, seminars, exhibitions, brand activation and outreach activities Identify strategic partnerships and negotiate contracts for mutual benefit. What We're Looking For: Bachelor’s degree in Marketing, Communications, Business, or a related field. 2–4 years of experience in marketing, campaign management, or brand-related roles. Proven experience in handling end-to-end marketing campaigns (online & offline). Strong understanding of campaign strategy, positioning, and messaging. Familiarity with marketing metrics and ability to analyze campaign performance. Experience in managing events, brand activations, or offline marketing activities is a plus. Good project management skills with the ability to handle multiple initiatives simultaneously. Strong communication and collaboration skills, with experience working cross-functionally (e.g., sales, product, creative teams). Experience in managing external partners/vendors and negotiating partnerships is a plus. Proactive, detail-oriented, and able to work in a fast-paced environment.