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Brand Activation Specialist

Abbott Laboratories

SingaporeFull-timeOn-site

Posted 4 Jun 2026

About this role

Develop and implement annual brand plans and 360-degree activation strategies across healthcare and consumer touchpoints. Manage budgets, demand planning, and portfolio performance to drive sales growth and market share for the infant formula portfolio. Requires a university degree in Business and at least 5 years of relevant marketing experience, preferably including trade marketing or sales. Must possess strong business acumen, data-driven decision-making skills, and the ability to operate in a highly regulated environment.

What they're looking for

Brand ActivationMarketing PlanningBudget ManagementDemand PlanningPortfolio ManagementCross-functional LeadershipDigital MarketingCRM

Frequently asked questions

What does a Brand Activation Specialist at Abbott Laboratories do?

Develop and implement annual brand plans and 360-degree activation strategies across healthcare and consumer touchpoints. Manage budgets, demand planning, and portfolio performance to drive sales growth and market share for the infant formula portfolio. Requires a university degree in Business and a…

What skills does this Brand Activation Specialist role need?

Key skills for this role include Brand Activation, Marketing Planning, Budget Management, Demand Planning, Portfolio Management, Cross-functional Leadership.

How much does a Brand Activation Specialist at Abbott Laboratories pay?

The employer did not list a salary for this role. Most similar Singapore roles publish their band on the job page.

Is this Brand Activation Specialist role remote, hybrid, or on-site?

This role is on-site, based in Singapore.

How do I apply for this Brand Activation Specialist role?

You can apply directly on Abbott Laboratories's careers page. ApplyLah can tailor your résumé and cover letter to this exact role in seconds first.