About this role
Develop and implement annual 360-degree marketing plans to drive brand growth across healthcare, consumer, and digital touchpoints. Manage end-to-end activation, budget allocation, and demand planning to ensure sales growth and market share for the infant formula portfolio.
Requires a university degree in Business and at least 5 years of relevant marketing experience, preferably with trade marketing or sales exposure. Must possess strong data-driven business acumen and the ability to operate within a highly regulated healthcare environment.
What they're looking for
Brand ActivationMarketing PlanningBudget ManagementDemand PlanningPortfolio ManagementCross-functional LeadershipDigital MarketingCRM
Frequently asked questions
What does a Brand Activation Specialist at Abbott do?
Develop and implement annual 360-degree marketing plans to drive brand growth across healthcare, consumer, and digital touchpoints. Manage end-to-end activation, budget allocation, and demand planning to ensure sales growth and market share for the infant formula portfolio. Requires a university deg…
What skills does this Brand Activation Specialist role need?
Key skills for this role include Brand Activation, Marketing Planning, Budget Management, Demand Planning, Portfolio Management, Cross-functional Leadership.
How much does a Brand Activation Specialist at Abbott pay?
The employer did not list a salary for this role. Most similar Singapore roles publish their band on the job page.
Is this Brand Activation Specialist role remote, hybrid, or on-site?
This role is on-site, based in Singapore.
How do I apply for this Brand Activation Specialist role?
You can apply directly on Abbott's careers page. ApplyLah can tailor your résumé and cover letter to this exact role in seconds first.