Engagement & Content Strategy Manager (Artificial Intelligence) - A26233

Activate Interactive Pte Ltd (“Activate”) is a leading technology consultancy headquartered in Singapore with a presence in Malaysia and Indonesia. Our clients are empowered with quality, cost-effective, and impactful end-to-end application development, like mobile and web applications, and cloud technology that remove technology roadblocks and increase their business efficiency. We believe in positively impacting the lives of people around us and the environment we live in through the use of technology. Hence, we are committed to providing a conducive environment for all employees to realize their full potential, who in turn have the opportunity to continuously drive innovation. We are searching for our next team members to join our growing team. If you love the idea of being part of a growing company with exciting prospects in mobile and web technologies that create positive impact on people’s lives, then we would love to hear from you. This is a 36 months fixed-term contract role. What will you do? The Housing & Development Board (HDB) aims to offer affordable, high-quality housing and create a conducive living environment where communities can flourish. To achieve this goal, HDB's Artificial Intelligence & Data Department (AIDA) leverages HDB's Data & AI solutions to address significant housing challenges. We're looking for a well-rounded Engagement & Content Strategy Manager (AI) who is comfortable working in a results-oriented setting. You will coordinate efforts to promote AI adoption and enhance the data and AI culture within the organization through strategic content, marketing, communications, and partnerships. To succeed in this position, you should possess the ability to rapidly acquire new knowledge, work autonomously, communicate proficiently, and perform effectively in an environment. Content Strategy Develop and own a content strategy that supports the goals of building a strong data and analytics culture across HDB, ensuring content is purposeful, audience-centred, and aligned with organizational priorities. Define and maintain the content calendar, mapping content themes and formats to key community milestones, campaigns, and learning objectives. Conduct audience research and needs analysis to inform content direction, ensuring materials resonate with HDB officers at varying levels of Data & AI familiarity. Establish content standards, guidelines, and a consistent editorial voice across all channels and formats. Measure and evaluate content performance using engagement metrics, iterating on the strategy based on data-driven insights. Stay abreast of industry trends in content strategy, data literacy communications, and internal communications best practices, applying relevant learnings to the community's content approach. Partnerships & AI Adoption Identify, develop, and manage partnerships with internal stakeholders, public sector agencies, industry players, and academic institutions to advance AI adoption within HDB. Serve as a key liaison between the AIDA department and external partners, fostering relationships that bring in fresh perspectives, expertise, and resources to support the organization's AI ambitions. Work closely with business units to understand their needs and co-create initiatives that drive meaningful and sustained AI adoption across HDB. Actively source for Data and AI use cases through community engagements, stakeholder conversations, and partnership activities, channelling these insights back to the AIDA department to inform and prioritize future work. Collaborate with partners to co-develop programmes, resources, and events that build AI awareness and capability among HDB officers. Events, Hackathons & Community Engagement Plan, organize, and implement a broad range of community events and initiatives including but not limited to meetups, seminars, workshops, clinics, and competitive engagements such as hackathons or prompt engineering challenges to level up Data & AI competencies among HDB officers and cultivate a culture of innovation and continuous learning. Engage community members through varied publicity strategies, including EDMs, polls, focus group sessions, podcasts, and collaboration tools. Source speakers from the public sector and industry for community meetups and events where appropriate. Actively engage business units via internal platforms to encourage participation in and contribution to community activities. Marketing & Communications Create and oversee t…