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Product Proposition (Proposition Marketing), Principal

AIA

SingaporeFull-timeOn-site

Posted 4 Jun 2026

About this role

Lead the end-to-end planning and execution of product launches and proposition strategies to drive distribution engagement. Develop data-informed sales content and optimize digital sales platforms to enhance advisor performance and market adoption. Requires a bachelor's degree in Business, Finance, or Marketing and at least 10 years of experience in insurance or financial services. Candidates should possess strong communication skills and professional certifications such as LOMA or M5/M9/M9A/HI.

What they're looking for

Product PropositionProposition MarketingSales EnablementDistribution StrategyStakeholder ManagementStorytellingData AnalysisDigital Platform Optimization

Frequently asked questions

What does a Product Proposition (Proposition Marketing), Principal at AIA do?

Lead the end-to-end planning and execution of product launches and proposition strategies to drive distribution engagement. Develop data-informed sales content and optimize digital sales platforms to enhance advisor performance and market adoption. Requires a bachelor's degree in Business, Finance, …

What skills does this Product Proposition (Proposition Marketing), Principal role need?

Key skills for this role include Product Proposition, Proposition Marketing, Sales Enablement, Distribution Strategy, Stakeholder Management, Storytelling.

How much does a Product Proposition (Proposition Marketing), Principal at AIA pay?

The employer did not list a salary for this role. Most similar Singapore roles publish their band on the job page.

Is this Product Proposition (Proposition Marketing), Principal role remote, hybrid, or on-site?

This role is on-site, based in Singapore.

How do I apply for this Product Proposition (Proposition Marketing), Principal role?

You can apply directly on AIA's careers page. ApplyLah can tailor your résumé and cover letter to this exact role in seconds first.