Social Media Marketing Manager

The job scope listed is for all brands under Aliyah Rizq Group: Aliyah Rizq Holdings — Korban and Aqiqah Meat Aliyah Rizq — halal meat products Aliyah Rizq Farm — farm tourism Ownersheep Program 1. Social Media Strategy Objective: Develop and implement comprehensive social media strategies that increase brand awareness, strengthen customer engagement, generate leads and support business objectives. Responsibilities: Develop monthly social media strategies. Manage Facebook, Instagram and TikTok. Plan campaigns around promotions, product launches and seasonal events. Conduct competitor analysis and monitor trends. Set KPIs and review performance. Key Deliverables: Monthly Content Strategy Campaign Briefs 2. Content Management Objective: Plan, create, organise and publish engaging content while maintaining a consistent brand identity. Responsibilities: Develop monthly content calendars at least four weeks in advance. Posting frequency: Instagram 2 posts/week, 2 reels/week; TikTok 3 videos/week. Maintain a balanced mix of products, educational, trend-based, and promotional content. Manage workflow from brief to publishing and review. Ensure all content includes a clear objective and CTA where appropriate. Key Deliverables: Content Calendar Graphics using Canva Videos using Capcut 3. Community Management Objective: Build strong customer relationships through active engagement. Responsibilities: Monitor comments, messages, reviews and mentions daily. Respond promptly to enquiries. Escalate complex cases to relevant parties. Encourage community engagement. Key Deliverables: Enquiry Log FAQ Updates 4. Analytics & Reporting Objective: Measure performance and recommend improvements. Responsibilities: Track reach, engagement, conversions and ad performance. Prepare monthly dashboards and reports. Analyse campaign results and provide recommendations. Key Deliverables: Monthly Dashboard Monthly Report 5. Campaign Execution Objective: Execute campaigns from planning to reporting. Responsibilities: Develop campaign objectives, budgets and timelines. Run paid ads on campaigns. Coordinate with internal teams. Optimise campaign performance. Conduct post-campaign reviews. Key Deliverables: Campaign Brief Performance Report Budget Control for Ads 6. Brand Consistency Objective: Ensure all marketing materials follow brand guidelines. Responsibilities: Use approved logos, colours, fonts and messaging. Ensure all content is aligned with brand identity before publishing. Maintain brand assets. 7. Trend Monitoring Objective: Keep marketing relevant and competitive. Responsibilities: Monitor industry trends and competitors. Research platform updates. Recommend new ideas and tools. 8. Collaboration Objective: Work with internal departments to achieve marketing goals. Responsibilities: Coordinate with management, sales, operations and customer service. Support company events. Meet project deadlines. 9. Graphic Design Objective: Produce high-quality visual assets for digital and print. Responsibilities: Design posters, banners, social media graphics, brochures and advertisements. Ensure all design and tone used are aligned with brand identity. Maintain organised editable files. Key Deliverables: Digital Assets Print Materials