Head Of Market Management And Customer Growth, Asia

Job Purpose As Head of Market Management and Customer Growth, Asia Pacific, you will be responsible for driving profitable customer growth to support Asia Pacific growth ambitions. Execution of marketing and customer strategic initiatives as well as understanding Allianz customer data and translate NPS and VOC into actionable customer actions that maximize customer lifetime value. The role will leverage data, analytics and AI-enabled capabilities to drive greater personalization, scale customer engagement, improve productivity and accelerate business growth across the region. The role involves managing the internal and external C-level stakeholders to achieve company-wide targets for Customer growth. You will collaborate with local operating entities and other regional functions to establish go-to-market strategies – leveraging customer, marketing, distribution, digital, AI and analytic expertise to drive customer acquisition and retention, resulting in Net customer growth, foster cross-selling and improve churn management in Allianz. What you do New Customer Growth Create winning and differentiated propositions (including products, health, digital solutions) to enable distribution teams to strengthen their customer acquisition strategy Develop a regional asset library and manage a content hub to support a coherent rollout/delivery of product & service propositions across distribution channels Identify and scale AI-enabled growth opportunities, including personalization, next-best action, lead generation and content optimization capabilities to improve acquisition effectiveness across markets Net Customer Growth Define customer and advisor lifecycle journeys with a segmented view, understand pain points and identify key transformation areas to improve sales persistency, reduce customer churn, increase repurchase rate and increase customer portfolio size in Allianz Understand Allianz customer data and translate NPS and VOC into actionable customer actions that maximize customer lifetime value Leverage AI and predictive analytics to identify retention risks, cross-sell opportunities and customer lifetime value enhancement initiatives Marketing Work with CMOs and Distribution heads to implement the country-level marketing efforts and local management in line with regional ambitions and strategy Proactively monitor emerging customer trends within the insurance industry, creating regular, relevant reports to key stakeholders and C-level management Identify and implement industry best practices, new technologies, understand and translate customer needs into business opportunities and technology solutions for the Region Regional Contact Point for Customer and Marketing Be the AZAP change agent and the marketing and customer ambassador/contact point for Group stakeholders, evaluate and formulate the implementation plan for global initiatives and make it relevant for AZAP Develop a marketing and customer community among AZAP, share best practices among OEs and functions to drive customer growth Build solid relationships with various internal stakeholders and be the bridge between operating entities, AZ SE and other stakeholders in AZ Group Influence marketing/customer and distribution leadership teams with coaching, guidance and mentoring to excel in performance management and achieve goals Key Performance Indicators: New Customers (Acquisition) - which contributes to ANP and GWP Net Customer Growth (Churn Reduction), Cross selling (% policy growth > % customer growth) Other supporting KPIs OE Achievement of Loyalty Leader VOC/NPS score What you bring Degree qualified (Bachelor or Master’s degree), with at least 15 years of experience predominantly in the Life insurance industry. Experience across the different parts of the insurance value chain would be an advantage. Ability to provide leadership to the business and someone who is seen and respected as an expert and leader. Proactive and results-orientated. Strong communicator with proven ability to exercise cross-functional and cross-market influence. Excellent relationship & stakeholder management ability. Strong understanding of data, analytics and emerging AI technologies. What we offer We are certified as one of The World’s Best Places to Work & Great Place to Work in Singapore. Be part of a team that’s open-minded, supportive, and genuinely focused on customer outcomes. A sense of belonging in the workplace, where you are welcomed and encouraged to bring your most a…