Sr. Digital Marketing Executive

At Allied Vision, our mission is to provide high-quality, innovative imaging solutions that enable our customers to achieve their vision. We strive to be a trusted partner for our customers, providing reliable products and exceptional services. We believe in innovation, quality, customer focus,integrity, collaboration, and sustainability. About the Role We are looking for a hands-on Digital Marketing Executive to own and grow our digital presence. You will manage our company website, drive organic visibility through SEO, and plan and run paid campaigns across Google Ads and other digital channels. This is a broad, end-to-end role suited for someone who enjoys both strategy and execution. Key Responsibilities Technically manage, update, and continuously improve the company website (structure and user experience) Develop and execute SEO strategy: keyword research, on-page optimization, technical SEO, content optimization, and link building Plan, launch, and optimize paid campaigns on Google Ads (Search, Display, Performance Max) and other platforms such as Meta and LinkedIn Monitor, analyze, and report on website and campaign performance using Google Analytics (GA4), Google Search Console, and related tools Manage marketing budgets and optimize campaigns for ROI and lead generation Create and coordinate digital content (web copy, blog articles, ad creatives) in collaboration with headquarter teams or external vendors Requirements Diploma or Degree in Marketing, Communications, Business, or a related field 3–5 years of hands-on experience in B2B digital marketing, ideally covering both organic (SEO) and paid (SEM/Google Ads) channels Proven experience managing a company website using a CMS (e.g., WordPress, Silverstripe, Wix, or similar) Strong working knowledge of Google Ads, Google Analytics (GA4), and Google Search Console Data-driven mindset with the ability to translate analytics into actionable improvements Strong written English and copywriting skills Self-starter who can work independently and manage multiple projects Good to Have (Plus Points) Understanding of AEO / GEO (Answer Engine Optimization / Generative Engine Optimization) — optimizing content for visibility in AI-powered search and chat assistants (e.g., ChatGPT, Gemini, Claude, AI Overviews) Hands-on experience with HubSpot (Marketing Hub, CRM, email workflows, landing pages, or reporting) Google Ads / Google Analytics certifications Experience with Meta Ads, LinkedIn Ads, or programmatic advertising Basic HTML/CSS knowledge or familiarity with web development workflows Experience with marketing automation and email marketing tools What We Offer Ownership of the full digital marketing function with room to grow Opportunity to work with modern tools and emerging areas such as AI-driven search optimization Competitive salary commensurate with experience