Social Media Marketing Executive

Overview: Industry/ Organization Type: Wholesale E-Commerce Position Title: Social Media Marketing Executive Working Location: Kaki Bukit, (5 to 10mins walk from Kaki Bukit MRT) Working Hours: 5 days (Monday - Friday, 9:30 AM - 6:30 PM) Salary Package: Basic salary + Variable Bonus Duration: Permanent About the Role: ALT TAB is a company in the 3D printing industry, specializing in unique and specialty filaments, as well as high-quality 3D-printed creations. We are looking for a creative, hands-on Social Media Marketing Executive to be the storytelling engine across all our arms. You won't just manage accounts; you'll be in the studio, capturing the process of 3D printing, the joy of fidgeting, and the stories behind our brands. This is an execution-first role. You are the primary content creator - Planning, Filming, Editing and Publishing across all platforms not limited to but inclusive of: Instagram, Tiktok, and more. You will be supporting all ALT TAB's services and arms, needing to switch seamlessly between content types such as technical product, lifestyle content, brand storytelling; all whilst maintaining the different branding styles across platforms. Your Responsibilities will include: 1. Content Creation (70% of Role) Plan, film, and edit short-form video content (Reels, TikToks, Shorts) across all ALT TAB arms. Capture a wide range of content types, including: (1) Product demos and close-ups showcasing materials, textures, and functionality. (2) Lifestyle and product showcase content that highlights the look, feel, and everyday appeal of our items. (3) Behind-the-scenes studio operations, 3D printing processes, and event coverage. (4) Engaging, trend-driven content that brings our brands to life. Edit using tools like CapCut, Premiere Pro, or similar—ensuring outputs are polished, on-trend, and platform-optimised. Adapt your shooting and editing style to suit the distinct tone of each brand (technical, playful, refined) while maintaining high production quality. Create static visuals (carousels, graphics) using Canva or Adobe Suite when needed. 2. Content Strategy & Publishing Develop and maintain a monthly content calendar covering all ALT TAB arms. Write engaging captions that reflect each arm's distinct voice. Schedule and publish content across all social media platform with strong attention to detail. 3. Trend Spotting & Community Engagement Stay on top of social media trends, challenges, and viral formats—adapting them for each brand arm. Proactively manage community interactions (comments, DMs) with timely, on-brand responses. Build relationships with our online community across all arms. 4. Analytics & Reporting Track key performance metrics (reach, engagement, views) across all arms. Provide monthly reports with actionable insights and recommendations. 5. Operations & Campaign Support Support day-to-day social media operations and campaign execution. Assist with event coverage, live content capture, and product launches. Coordinate with internal teams to ensure smooth delivery. 6. Any other adhoc duties as advised We Are Looking For Someone Who: Has hands-on content creation experience: 1–2 years in social media, content creation, or digital marketing Can shoot and edit: Proficient with CapCut, Premiere Pro, or similar editing tools. Comfortable filming with both mobile and camera setups. Knows the platforms: Deep understanding of Instagram, TikTok, and emerging platforms—what works, what doesn't, and why. Writes well: Excellent command of English (both written and spoken) with the ability to craft engaging, on-brand captions for diverse brand voices. Is adaptable: Comfortable switching between technical, playful, and refined tones depending on the arm. Is proactive and self-sufficient: You don't wait for instructions—you spot opportunities and execute. Thrives in a fast-paced environment: Comfortable juggling multiple projects and deadlines across different brands. Has a creative eye: You understand composition, lighting, and visual storytelling. Is passionate about 3D printing, design, or lifestyle content: A genuine interest in our space is a strong plus. Qualifications: Minimum Diploma in Marketing, Communications, Digital Media, or related field. Portfolio or showreel demonstrating content creation skills (required).