New- 8 Months Marketing Specialist (Insurance Industry)

Job Responsibilities: · Lead the development and enhancement of health and wellness propositions, collaborating with internal and external stakeholders to deliver customer-centric solutions across prevention, wellness, care, and disease management. · Identify market opportunities, customer needs, and proposition gaps to strengthen product differentiation, customer value, and competitive positioning. · Analyze customer, market, and business data to generate actionable insights and drive proposition enhancements, innovation, and growth initiatives. · Monitor industry trends, emerging healthcare solutions, and evolving customer behaviors to ensure product relevance and market competitiveness. · Develop and execute integrated marketing and go-to-market strategies to drive customer awareness, engagement, product adoption, and commercial performance. · Identify market trends and growth opportunities, translating insights into targeted campaigns and initiatives to increase product penetration and customer acquisition. · Design, develop, and optimize sales enablement tools and customer engagement materials, including presentations, brochures, digital content, videos, calculators, and partnership assets. · Define, track, and report key performance indicators (KPIs), including sales performance, product adoption, conversion rates, lead generation, and customer engagement metrics. · Leverage data analytics and performance insights to evaluate campaign effectiveness, optimize marketing strategies, and enhance customer propositions. · Collaborate closely with cross-functional teams across marketing, digital, customer experience, product, analytics, communications, and distribution to deliver integrated business outcomes. · Manage relationships with external vendors, agencies, and strategic partners to ensure successful execution of campaigns, initiatives, and customer engagement programs. · Oversee the end-to-end planning and delivery of marketing activities, events, and heal…