Marketing Analytics Consultant

Support the Digital & Client Activation team in fostering a data-driven culture of client engagement and digital performance excellence. The consultant will transform client, campaign, CRM, clienteling, and digital platform data into actionable insights, scalable measurement frameworks, and performance improvement recommendations. Working across key engagement touchpoints—including campaigns, events, clienteling, sampling, gifting, mobile applications, and e-commerce platforms—the role will help business teams better understand customer behaviours, optimize activation effectiveness, strengthen customer relationships, and drive digital product adoption across markets Key Responsibilities Monitor, analyze, and optimize the performance of client activation initiatives and digital platforms. Develop and maintain reporting dashboards, KPIs, benchmarks, and measurement frameworks to track engagement, adoption, and business impact. Generate actionable insights, business narratives, and recommendations to improve customer engagement, campaign effectiveness, advisor adoption, and digital experiences. [Aators, targeting frameworks, and behavioral analytics models. Analyze customer and advisor behaviors across CRM, clienteling, and web analytics datasets to identify trends, opportunities, and performance gaps. Partner with regional and market stakeholders to standardize tracking methodologies, implement best practices, and enhance data quality and measurement capabilities. Identify tracking gaps and recommend enhancements to data collection, tagging, and reporting processes. Support ad-hoc analysis and strategic projects related to customer engagement, digital performance, and marketing effectiveness. Qualifications & Experience Bachelor's degree in Analytics, Data Science, Statistics, Mathematics, Computer Science, Information Systems, Business Analytics, Marketing Analytics, or a related discipline. 4–7 years of relevant experience in marketing analytics, customer analytics, CRM analytics, digital analytics, business intelligence, or a related field. Strong analytical background with advanced SQL skills and proficiency in Python for data analysis and processing. Hands-on experience with Databricks, including notebooks, workflows, job scheduling, and monitoring. Experience working with CRM platforms, marketing automation tools, and digital analytics platforms such as Google Analytics (GA4). Strong dashboard development and reporting capabilities, preferably using Power BI. Demonstrated ability to translate complex analytical findings into clear, actionable business recommendations. Strong stakeholder management, communication, and collaboration skills. Ability to manage priorities independently in a dynamic, cross-functional, multi-market environment. Interested applicants please send your resume in MSWords format to prasant.sirohi@ambition.com.sg and attention to Prasant Sirohi(R22106307) Short listed candidates will be notified www.ambition.com.sg EA Registration Number: R22106307 Data provided is for recruitment purposes only Business Registration Number: 200611680D. License Number: 10C5117