F&B Sales Director

Company Overview Annabella Patisserie began in 2014 as a one-person operation and has grown into a team of over 10, supplying premium macarons to 5-star hotels, restaurants, and cafes. The company values customer focus, employee well-being, and strong business foundations. Job Summary Lead the sales and business development efforts to drive revenue growth and market expansion for Annabella Patisserie’s F&B products. Develop strategic plans, manage key accounts, and lead a high-performing sales team. Responsibilities Develop and implement strategic sales plans to achieve revenue targets and expand market share by analyzing market trends, customer needs, and competitor activities Lead, mentor, and motivate the sales team to exceed performance goals by setting KPIs, conducting performance reviews, and delivering training and development programs Drive revenue growth through direct sales efforts, optimizing pricing, product mix, and customer segmentation to maximize profitability Build and maintain strong relationships with key customers, partners, and stakeholders while managing high-value accounts and negotiating contracts Provide accurate sales forecasts, reports, and market intelligence to the executive team, adjusting sales tactics based on performance data and insights Collaborate cross-functionally with Marketing, Product, and Operations teams to align sales campaigns, product offerings, and customer service initiatives Ensure all sales practices comply with legal regulations and uphold the company’s code of ethics Preferred competencies and qualifications Proven experience in high-performance B2B or B2C sales environments Strong leadership and people management skills demonstrated through team motivation and development Excellent communication and negotiation skills applied to sales and account management Strategic thinking with data-driven decision-making capabilities Customer-centric mindset combined with commercial acumen Other Information Interested parties may contact via email at MD@abp.sg or WhatsApp at +6590056640