Marketing Manager

📌 Main Job Duties 1. 🧠 Strategy Planning Develop marketing plans (monthly / yearly) Define target audience & positioning Set goals (sales growth, leads, brand awareness) Analyze competitors and market trends 👉 Example: Plan campaign to increase salon customers by 20% 2. 📢 Campaign Management Plan and run marketing campaigns Social media (Facebook, Instagram, TikTok) Email marketing Promotions / discounts Coordinate with designers / content creators 👉 Example: Launch promotion for festive season 3. 📊 Data Analysis & Reporting Track performance using tools: Google Analytics Power BI / Excel dashboards Monitor: Sales Leads Conversion rates Adjust strategy based on data 👉 This part fits VERY WELL with your SQL + Power BI skills 4. 📣 Brand Management Ensure consistent brand image Manage: Website content Social media pages Advertising materials 5. 🤝 Team & Vendor Management Work with: Designers Agencies Sales team Manage marketing budget 6. 💡 Content & Digital Marketing Plan content strategy: Posts, videos, blogs SEO (Google ranking) Paid ads (Google Ads, Facebook Ads) 7. 📈 Lead Generation & Sales Support Generate leads for business Work with sales team to convert leads into customers 🧩 Skills Required Technical Skills Excel / Power BI (you already learning 👍) Basic SQL (for analysis) Digital marketing tools (Meta Ads, Google Ads) Soft Skills Communication Creativity Strategic thinking Project management 💼 Example Daily Work Check campaign performance (Power BI dashboard) Adjust ads budget Plan new promotion Meet with team Analyze sales trends