Senior Client Engagement Officer

About us Founded by Spanish-born CristóbalBalenciaga in 1917 and established in Paris in 1937, the original House ofBalenciaga defined modern couture with its many innovations to form andtechnique. Today it continues to uphold the vision of the House through boundary-pushingcollections including women’s and men’s ready-to-wear, accessories, and objetsd’art. The brand’s unprecedented interactions with the expanding digital realm,material developments, and today’s social responsibilities keep it at the forefrontof modernity. In 2021, Balenciaga’s 50thCouture collection—the House’s first since its founder retired in 1968 –reintroduces a standard of cutting-edge elegance. From October 2015 to July 2025, Demnadesigned both men’s and women’s collections as the Artistic Director. In July2025, Pierpaolo Piccioli was appointed Creative Director of Balenciaga. Your opportunity We are seeking a Senior Client Engagement Officer to join our Southeast Asia & Oceania (SEAO) team, based in Singapore. Reporting to the Senior Retail Excellence Manager,this role is responsible for planning, executing, and optimizing in-storeclient engagement initiatives to elevate the client experience across luxuryretail environments. This role drives meaningful client interactions throughcurated activations while leveraging data insights to enhance clientelingstrategies and business outcomes. In addition, the role supports retail teams indeveloping a deeper understanding of customer demographics and translatesclient engagement data into actionable insights, strengthening clientrelationships and driving more targeted, effective engagement strategies. How you will contribute In-Store Client EngagementActivations Develop and manage the annual andmonthly client engagement activation calendar aligned with brand priorities andcommercial objectives. Curate and maintain high-qualityclient invitation lists, ensuring accuracy, segmentation, and relevance. Plan and execute in-storeactivations and events in accordance with Balenciaga standards and brandguidelines. Lead end-to-end coordination withexternal vendors and suppliers, ensuring timely preparation and flawlessdelivery. Partner closely with retail teamsto ensure smooth operational execution of all activations. Oversee the invitation process(content, production, personalization, calligraphy/routing, and distribution)to ensure a premium client experience. Track, measure, and evaluate theperformance and ROI of client engagement activities, identifying opportunitiesfor continuous improvement. Liaise with HQ to coordinate anddeliver VIC (Very Important Client) experiences and treatments. Clienteling Programs & Tools Drive adoption and effectiveimplementation of clienteling programs and tools across retail teams. Ensure consistent execution of clienteling standards to strengthen client loyalty and retention Train and coach store teams on client engagement initiatives, including but not limited to: Welcome gifting programs Exclusive events and showcase visits Client cards and personalization strategies Client engagement applications defined by HQ Client Engagement Optimization & Analysis Maintain and safeguard a highly accurate and confidential client database. Analyze client data to generate actionable insights that enhance engagement strategies and client experience. Prepare and consolidate performance reports on client engagement initiatives and campaigns. Collect, analyze, and report on client feedback and satisfaction metrics, providing recommendations for continuous improvement. Leverage analytics to identify client trends, opportunities, and areas for optimization across markets. Who you are Minimum 3–5 years of relevant experience in client development, CRM, events, or related fields. Experience in the retail industry is required; luxury retail is an advantage. Strong organizational and project coordination skills, with the ability to execute client engagement initiatives effectively in a fast-paced environment. Good analytical skills, with the ability to interpret client data and support retail teams with actionable insights. Strong communication and interpersonal skills, with the ability to work closely with store teams and internal stakeholders. Able to manage multiple priorities under tight timelines with attention to detail. Proficient in Microsoft Office applications (Word, Excel, PowerPoint). Familiarity with client database management and segmentation is an added advantage. Flexible with worki…