Social Media Assistant Manager / Manager

Role Overview We are looking for a creative, commercially minded and hands-on Social Media Assistant Manager / Manager to lead and execute the brand’s social media presence across key digital platforms. This role will be responsible for building brand awareness, driving engagement, supporting traffic/conversion objectives, and ensuring content aligns with the overall brand direction. The ideal candidate understands both content storytelling + performance mindset and can work effectively in a lean, fast-moving environment. This is an individual contributor role to begin with, requiring a proactive and hands-on individual who is comfortable balancing strategy, execution, creator relationship management, and cross-functional collaboration. Key Responsibilities 1) Social Media Strategy & Planning • Develop and execute the brand’s social media strategy aligned with business and marketing goals • Own monthly social media calendar across key campaigns, launches and seasonal moments • Identify content opportunities across organic, trend-led and always-on communication • Ensure platform-specific strategies across Instagram, TikTok, Facebook, LinkedIn (where relevant) • Recommend improvements based on platform shifts, consumer behavior and competitor movements 2) Content Creation & Execution • Lead end-to-end social content planning including reels, short-form videos, static assets, UGC, BTS and campaign storytelling • Brief internal creative/design teams on content requirements • Support simple in-house content creation including quick edits, reactive content and trend-led assets • Ensure brand consistency across copy, visual tone and storytelling • Optimize content mix for awareness, engagement and conversion 3) Community Management, Influencer Marketing & Brand Advocacy • Manage day-to-day community engagement including comments, DMs, customer conversations and social interactions while maintaining brand tone of voice • Identify, research and build a pipeline of relevan…