Content & Social Media Executive (English & Chinese)

ABOUT US Bio Organicare is a growing scalp and hair care company with multiple outlets across Singapore. We specialise in scalp health, hair wellness, organic hair colour and advanced scalp care solutions. We are looking for a creative and proactive Content & Social Media Executive to help grow our online presence, create engaging content and support lead generation through social media. KEY RESPONSIBILITIES Content Creation • Shoot photos and videos at outlets • Record treatment demonstrations, customer testimonials and educational content • Capture special events, promotions and campaigns • Generate new content ideas regularly Content Editing • Edit short-form videos for TikTok, Instagram Reels, Xiaohongshu and YouTube Shorts • Create simple graphics using Canva • Add subtitles, captions and visual elements to videos Social Media Management • Publish daily content across social media platforms • Manage TikTok, Instagram, Facebook, Xiaohongshu, Lemon8 and YouTube • Monitor content performance and engagement Community Management • Reply to comments and direct messages • Engage with followers and potential customers • Escalate sales enquiries to the relevant outlet team REQUIREMENTS • Fluent in English and Chinese (spoken and written) • Comfortable appearing on camera when required • Familiar with TikTok, Instagram, Xiaohongshu and YouTube Shorts • Basic video editing skills using CapCut, Canva or similar software • Creative mindset with attention to detail • Positive attitude and willingness to learn Performance Expectations Consistent daily content publishing Active community engagement and response management Support lead generation through social media activities Contribute creative ideas for content growth Maintain brand consistency across platforms ADVANTAGEOUS • Experience in beauty, wellness, healthcare or lifestyle industries • Photography or videography experience • Portfolio of previous social media work • Understanding of social media trends and algori…