Senior Marketing Executive

We are seeking a passionate and commercially minded Senior Marketing Executive to bring the LEGO brand to life across our retail stores, e-commerce platform and digital channels. Working within a small marketing team, you'll play a hands-on role delivering campaigns, supporting new product launches, growing customer engagement and analysing performance to improve results. Role is initially a 4 month contract with a possibility of becoming permanent for the right individual. Key Responsibilities • Support planning and execution of integrated marketing campaigns across digital, retail and offline channels. • Manage social media, content calendars and community engagement. • Create eDMs, CRM campaigns and other customer communications. • Maintain website/online store content, promotions and product information. • Analyse campaign performance, customer behaviour and market trends, providing recommendations to improve ROI. • Support retail activations, events and promotional campaigns. • Build relationships with LEGO Singapore, agencies, suppliers and internal stakeholders. • Prepare marketing reports and presentations. Manage customer enquiries professionally • Support wider marketing projects as required. Skills & Experience • Excellent written and verbal communication skills. • Strong organisation, time management and attention to detail. • Able to manage multiple projects, prioritise and meet deadlines. • Commercially aware with strong analytical skills. • Proficient in Microsoft Office (Excel and PowerPoint). • Experience with Adobe Photoshop and Illustrator or similar design software. • Knowledge of Meta Ads, Google Ads, Google Analytics, CRM and CMS platforms is an advantage. Personal Attributes • Creative, proactive and eager to learn. • Customer-focused with a positive, solutions-driven attitude. • Comfortable working independently within a small, collaborative team. • Professional, adaptable and willing to take ownership.