Senior Manager, Branding And Marketing Campaigns

Job Overview As a founding member of the marketing and communications team, thisleader will own the visual identity, brand positioning and consumer-facinglaunch strategy from the ground up, managing everything from agency selection to high-impact digital and experiential marketing campaigns. Job Scope Lead creative agencies to build foundational brand identities, establishing visual guidelines Bridge the gap between distinct brand pillars, successfully managing the venue's dual identity as both a historical/heritage monument and an exciting commercial lifestyle precinct. Act as the primary brand custodian, ensuring internal stakeholders, tenant partners and external vendors adhere strictly to established guidelines. Conceptualize and execute multi-channel marketing campaigns spanning digital, out-of-home (OOH) advertising, social media activations and experiential pop-ups across pre-opening, grand launch and operational phases. Oversee the creative direction for all promotional assets, from video production to copywriting, ensuring a vibrant and unified identity. Partner with leasing, events teams and external event promoters to design B2C marketing campaigns that maximize visibility and drive continuous foot traffic to the venue's F&B and community sectors. Job Requirements Degree in Marketing and related fields with min 10 years of experience in Brand Management, Campaign Marketing, or Advertising including at least 5 years managing high-budget, multi-channel consumer campaigns. Proven track record launching large-scale consumer brands, major lifestyle/entertainment precincts or national-level public campaigns. Strong preference for candidates with experience working in start-up environments or building brands completely from scratch (from concept phase to launch). EA License No: 96C4864 CEI Reg No: R1104487 (Tan Hui Yung Janet)