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AVP, Digital Origination

Citi

SingaporeFull-timeOn-site

Posted 23 Jul 2026

About this role

Drive new-to-bank client growth through data-driven digital acquisition strategies and campaign management. Optimize the end-to-end customer acquisition funnel to improve conversion rates and maximize revenue. Requires a bachelor's degree and 6-10 years of relevant experience, preferably in financial services or digital commerce. Must be proficient in data analysis, MarTech platforms, and agile delivery.

What they're looking for

Digital AcquisitionCustomer Journey DesignConversion Funnel OptimizationCampaign ManagementData AnalysisAdobe AnalyticsMarTechLead Generation

Frequently asked questions

What does a AVP, Digital Origination at Citi do?

Drive new-to-bank client growth through data-driven digital acquisition strategies and campaign management. Optimize the end-to-end customer acquisition funnel to improve conversion rates and maximize revenue. Requires a bachelor's degree and 6-10 years of relevant experience, preferably in financia…

What skills does this AVP, Digital Origination role need?

Key skills for this role include Digital Acquisition, Customer Journey Design, Conversion Funnel Optimization, Campaign Management, Data Analysis, Adobe Analytics.

How much does a AVP, Digital Origination at Citi pay?

The employer did not list a salary for this role. Most similar Singapore roles publish their band on the job page.

Is this AVP, Digital Origination role remote, hybrid, or on-site?

This role is on-site, based in Singapore.

How do I apply for this AVP, Digital Origination role?

You can apply directly on Citi's careers page. ApplyLah can tailor your résumé and cover letter to this exact role in seconds first.