Public Relations Officer

Core Responsibilities Campaign Management: Plan and execute digital marketing campaigns, including SEO/SEM, email marketing, and social media outreach. Content Creation: Write, edit, and collaborate on engaging copy for websites, blogs, email newsletters, and social platforms. Paid Advertising: Launch and manage optimized paid ads on platforms like Google Ads and Meta/Facebook. Data Analytics: Measure and report the performance of all digital marketing campaigns against established KPIs using analytics tools (e.g., Google Analytics). Optimization: Continuously test and refine ad copies, landing pages, and user funnels to improve conversion rates and ROI. Essential Skills & Qualifications Technical Proficiency: Familiarity with web analytics tools (Google Analytics), CMS platforms (WordPress, Shopify), and marketing automation software. Platform Knowledge: Strong understanding of SEO, PPC, social media management (X, LinkedIn, Facebook, Instagram), and email marketing. Analytical Mindset: Ability to translate complex data into actionable business insights. Communication: Exceptional written and verbal communication skills.