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Senior Manager, CRM Marketing, APAC

Crunchyroll, LLC

SingaporeFull-timeRemote OK

Posted 26 Jun 2026

About this role

Lead localized lifecycle marketing strategies across APAC to engage, retain, and win back anime fans. Manage the regional Braze instance to design personalized user journeys across multiple communication channels. Requires 8+ years of experience in CRM or lifecycle marketing, specifically with Braze and experience in Asian markets. Must possess strong analytical skills and a passion for anime or entertainment brands.

What they're looking for

CRM MarketingLifecycle MarketingBrazeCustomer RetentionSegmentationPersonalizationData AnalysisGo-To-Market Strategy

Frequently asked questions

What does a Senior Manager, CRM Marketing, APAC at Crunchyroll, LLC do?

Lead localized lifecycle marketing strategies across APAC to engage, retain, and win back anime fans. Manage the regional Braze instance to design personalized user journeys across multiple communication channels. Requires 8+ years of experience in CRM or lifecycle marketing, specifically with Braze…

What skills does this Senior Manager, CRM Marketing, APAC role need?

Key skills for this role include CRM Marketing, Lifecycle Marketing, Braze, Customer Retention, Segmentation, Personalization.

How much does a Senior Manager, CRM Marketing, APAC at Crunchyroll, LLC pay?

The employer did not list a salary for this role. Most similar Singapore roles publish their band on the job page.

Is this Senior Manager, CRM Marketing, APAC role remote, hybrid, or on-site?

This role is remote ok, based in Singapore.

How do I apply for this Senior Manager, CRM Marketing, APAC role?

You can apply directly on Crunchyroll, LLC's careers page. ApplyLah can tailor your résumé and cover letter to this exact role in seconds first.