About this role
Lead the MarTech function by managing the roadmap for CDP, engagement platforms, and data pipelines to execute segmentation and personalization strategies. Collaborate with cross-functional teams to define lifecycle goals, tracking plans, and metrics that enhance customer retention and LTV.
Requires 4-7 years of experience managing CDPs and CRM tools in high-growth environments, with strong SQL skills for complex data analysis. Candidates should be comfortable with modern AI stacks and have a strong understanding of sportsbooks or options trading.
What they're looking for
Customer Data PlatformCRM ToolsSQLAI OrchestrationData Pipeline ManagementSegmentationPersonalizationAPI Requirements
Frequently asked questions
What does a Senior CRM MarTech Associate/ CRM MarTech Manager at Crypto.com do?
Lead the MarTech function by managing the roadmap for CDP, engagement platforms, and data pipelines to execute segmentation and personalization strategies. Collaborate with cross-functional teams to define lifecycle goals, tracking plans, and metrics that enhance customer retention and LTV. Requires…
What skills does this Senior CRM MarTech Associate/ CRM MarTech Manager role need?
Key skills for this role include Customer Data Platform, CRM Tools, SQL, AI Orchestration, Data Pipeline Management, Segmentation.
How much does a Senior CRM MarTech Associate/ CRM MarTech Manager at Crypto.com pay?
The employer did not list a salary for this role. Most similar Singapore roles publish their band on the job page.
Is this Senior CRM MarTech Associate/ CRM MarTech Manager role remote, hybrid, or on-site?
This role is hybrid, based in Singapore.
How do I apply for this Senior CRM MarTech Associate/ CRM MarTech Manager role?
You can apply directly on Crypto.com's careers page. ApplyLah can tailor your résumé and cover letter to this exact role in seconds first.