Senior Manager, Catering Sales And Events (Institutional Catering Division)

Position Summary The Senior Manager, Catering Sales & Events is a senior commercial leader at Deli Hub Catering, a member of Neo Group. This role carries dual accountability – driving catering sales revenue across corporate, social, and event segments, while overseeing the operational delivery of events post-sale to ensure a consistently excellent client experience. The ideal candidate is a seasoned professional who is equally comfortable closing deals and ensuring flawless event execution, with a deep understanding of the Singapore catering and events landscape and the credibility to lead both a sales team and coordinate with operations on the ground. Key Responsibilities Sales Strategy & Revenue Growth Develop and execute a catering sales strategy that supports Deli Hub Catering's growth ambitions and Neo Group's overall business objectives. Drive new business acquisition across corporate catering, buffet events, social celebrations, and institutional accounts. Own a personal sales portfolio while overseeing team-wide pipeline development and conversion. Set, track, and report on monthly and annual sales targets; identify and address performance gaps proactively. Monitor market trends, competitor activity, and customer preferences to refine offerings and stay competitive in the local market. Client Relationship Management Serve as the primary relationship owner for key and strategic accounts, ensuring high satisfaction and long-term retention. Lead the full sales cycle from prospecting and proposal development through contract negotiation, event execution, and post-event review. Conduct client meetings, tastings, site visits, and networking activities to strengthen partnerships and generate referrals. Maintain a disciplined CRM pipeline with accurate forecasting and timely follow-through at every stage. Act as the escalation point for client concerns during or after events, ensuring swift and professional resolution. Event Operations Oversight Bridge the gap between sales and operations by overseeing the end-to-end delivery of catering events post-sale, ensuring commitments made during the sales process are executed accurately on the ground. Work closely with the operations and logistics teams to ensure adequate resourcing, setup, and service standards are met for each event. Conduct pre-event briefings with the operations team to align on client requirements, special requests, and on-site expectations. Review post-event feedback and operational performance, identifying recurring issues and driving continuous improvement across the events delivery process. Ensure compliance with Halal certification standards and food safety regulations throughout all event operations. Collaborate with the culinary team on menu customisation, dietary requirements, and presentation standards to uphold the Deli Hub brand promise. Team Leadership & Development Build, lead, coach, and develop a team of catering sales executives, setting clear KPIs and fostering a results-driven team culture. Conduct regular performance reviews and identify training needs to build a capable and motivated sales team. Support talent acquisition and onboarding as the sales function grows. Foster strong cross-functional relationships with operations, culinary, logistics, and finance teams to ensure seamless end-to-end delivery. Budget & Reporting Co-own the catering sales P&L, managing revenue targets, cost controls, and margin expectations. Prepare regular sales and events performance reports and present updates to senior leadership within Neo Group. Contribute to menu pricing strategy and package development in line with market positioning and profitability goals. Manage the sales and entertainment budget responsibly and efficiently Key Requirements: Minimum 7 years of experience in catering, F&B, or hospitality sales, with at least 3 years in a managerial or team lead capacity. Proven track record of meeting and exceeding sales revenue targets in a catering or events-driven business. Hands-on experience in event operations or event management, with a strong understanding of onground execution requirements. Strong working knowledge of the Singapore catering and events market, including corporate, social, and institutional segments. Experience with P&L ownership or budget management, with sound commercial acumen. Excellent communication, presentation, and negotiation skills, with confidence engaging clients at all levels. Proficiency in CRM tools and Mic…