Assistant Manager, Marketing & Communications

Company Overview Ding Yi Music Company is Singapore's premier Chinese chamber music ensemble and a registered charity dedicated to advancing the art of Chinese chamber music through performances, collaborations, education and community engagement. Job Summary The Assistant Manager, Marketing & Communications supports branding and outreach initiatives aligned with the organisation’s mission. This is a collaborative role that will work closely with the Artistic team, Production and Administration to ensure seamless synergy across the organisation's external and internal communications. Responsibilities Marketing Communications Provide strategic marketing direction and creative ideas for events and campaigns. Manage and update the website and social media platforms by proposing and implementing timely content and engaging with audiences. Strategise and execute integrated marketing campaigns across social media, digital channels, event marketing, and PR to increase brand awareness, generate leads, and foster community engagement. Manage media relations and PR efforts to drive awareness, educate the public, advocate the organisation’s impact, and gsarner public support. Prepare speeches, press statements, and coordinate media engagements to communicate key messages effectively. Strategise awareness and success of our fundraising campaigns and crowdfunding platforms to target audiences and hit fundraising targets. Manage production and distribution of e-newsletters, corporate videos, marketing collaterals, website content, and sponsorship decks. Branding & Partnerships Serve as custodian of the organisation’s brand identity, ensuring consistent application of branding guidelines across all communications and marketing materials. Work closely with the Artistic team to develop creative briefs and event synopses for events and projects. Manage a central repository of multimedia assets and working files including key visuals, photo and video archives. Work closely with vendors and designers to produce social media content, infographics, display banners, print collateral, posters, reports, presentations, and various web-based elements. Collect and manage biographies, photos, and write-ups of artists and partners. Work closely with venues, event partners, and ticketing platforms to build and manage event pages. Establish and develop strong network of media partners and sponsors to support organisational initiatives. Collaborate with creative and media agencies, branding consultants, and event management partners for donor events, gala dinners, and performances. Community Outreach & Engagement Establish strong network and ties with the arts communities, schools, corporate partners, and donors to support outreach efforts. Develop outreach and awareness plans through public performances. Prepare educational materials for outreach presentations and talks. Manage Front of House operations during events. Govern the design and production of the organisation’s website. Track, analyse, and report on marketing performance using tools such as Google Analytics and Social Media Analytics. Track, analyse and generate event attendance numbers. Required competencies and certifications Diploma or Bachelor's degree in Marketing or Communications Minimum 3-4 years of experience managing online and offline marketing Good storyteller at content creation, creative writing, and copywriting Excellent interpersonal and communication skills (both verbal and written) Proven ability to manage multiple complex projects simultaneously Flexibility to work occasional weekday evenings and weekends for events, with time off in lieu Preferred competencies and qualifications Bilingual proficiency in English and Mandarin as the role requires developing bilingual marketing content. Other Information Ding Yi Music Company is a Singapore-registered performing arts organisation with IPC charity status. For more information, please visit www.dingyimusic.com