Creative Content Executive

About the Role We are looking for a creative and passionate Content Creator to bring our aesthetic clinic brand to life across Instagram, TikTok and XiaoHongShu. Your day-to-day will revolve around planning content, arranging shoots, creating engaging videos and growing our online presence. Beyond creating beautiful content, your goal is to create content that builds trust, generates enquiries and converts viewers into customers. Key Responsibilities Content Creation & Social Media Plan, film and edit engaging short-form content for Instagram, TikTok and XiaoHongShu. Manage and maintain active social media accounts with consistent posting. Develop monthly content ideas and stay updated with the latest social media trends. Coordinate content shoots with doctors, therapists, customers and models. Ensure all content reflects a premium, elegant and consistent brand image. Content Growth & Performance Track content performance including reach, engagement and customer enquiries. Analyse what works and optimise future content based on performance data. Create content strategies that increase brand awareness and drive conversions. Work closely with the marketing team to support campaigns, launches and promotions. TikTok & XiaoHongShu Live Streams Plan and coordinate TikTok & XiaoHongShu live streams to increase engagement and customer acquisition. Source, engage and manage suitable livestream hosts, KOLs and content creators that align with our brand image. Build relationships with creators for future collaborations and campaigns. Review livestream performance and identify opportunities for improvement. What We're Looking For Passionate about beauty, skincare and aesthetics. Strong eye for premium aesthetics, creativity and visual storytelling. Skilled in videography and video editing (CapCut, Premiere Pro or similar). Familiar with Instagram, TikTok and XiaoHongShu platforms. Strong sense of trends and understanding of social media behaviour. Self-motivated, organised and able to work independently. Personality Fit You'll fit right in if you: Are hungry to learn and grow in digital marketing. Create content based on performance, not just personal preference. Enjoy testing new ideas and finding the winning content formula. Are curious about why certain content works and how it can be improved. Take ownership and constantly look for ways to create better results. Want to grow beyond content creation and develop into a well-rounded marketer. Growth Opportunity This role provides the opportunity to expand beyond content creation and gain exposure to digital marketing. You will have the chance to: Learn how paid advertising campaigns work across Meta, TikTok and other digital platforms. Work closely with marketing specialists to understand how content drives traffic, leads and conversions. Learn creative testing, campaign optimisation and performance analysis. Understand how content contributes to real business growth. Bonus Points Comfortable appearing on camera or hosting live streams. Experience managing KOLs, influencers or livestream collaborations. Graphic design skills (Canva, Photoshop or Illustrator). Experience in the beauty, skincare or aesthetic industry. Basic photography or copywriting skills. Key Performance Indicators (KPIs) Produce 20–30 high-quality short-form videos monthly. Maintain consistent posting across Instagram, TikTok and XiaoHongShu. Improve monthly reach, engagement and follower growth. Create content that generates customer enquiries and appointment bookings. Execute successful livestreams and creator collaborations. Develop new content ideas and identify high-performing content formats.