Marketing Executive (Beauty)

Job Description & Requirements Working hours: Monday - Friday: 9am - 6pm Scope of Responsibilities (but not limited to): Proficiency in written and spoken Chinese is required. Develop and implement marketing strategies, calendars, and budgets. Plan and execute marketing activities such as roadshows, events, and seminars. Source and negotiate media tie-ups and promotional partnerships for lead generation. Liaise with vendors to produce artwork, promotional materials, and supplies. Create and manage digital marketing campaigns to align with the brand's vision. Content creation for ads, blogs, emails, and social media, ensuring brand consistency. Engage audiences on Social Media, especially XiaoHongShu (RED) and WeChat, including collaborations with influencers. Monitor and analyze campaign performance using SEO, Google Analytics, and other metrics. Track competitor activities to refine strategies and maintain a competitive edge. Provide ad-hoc marketing support to outlets as and when required Job Requirement: Candidates with a proven track record on social media, particularly XiaoHongShu (RED) and WeChat, will be given priority consideration. Degree / Diploma in any Marketing discipline Min 2 years of relevant Marketing communication experience in retail/beauty industry Strong interpersonal communication