Dyson logo

Marketing Manager, SEA Category & GTM

Dyson

SingaporeFull-timeOn-site

Posted 17 Jul 2026

About this role

The role is responsible for defining the long-term category vision and growth strategy for Southeast Asia, translating global direction into locally relevant choices. It also involves direct Go-To-Market ownership to drive commercial performance, P&L delivery, and marketing investment allocation. Candidates must have a bachelor's degree and over 10 years of brand management experience, preferably in consumer electronics or FMCG. Proven expertise in setting category strategies, managing P&Ls, and influencing senior stakeholders is required.

What they're looking for

Required

  • Bachelor's degree
  • Over 10 years of brand management experience
  • Proven expertise in setting category strategies
  • Experience managing P&Ls
  • Ability to influence senior stakeholders

Frequently asked questions

What does a Marketing Manager, SEA Category & GTM at Dyson do?

The role is responsible for defining the long-term category vision and growth strategy for Southeast Asia, translating global direction into locally relevant choices. It also involves direct Go-To-Market ownership to drive commercial performance, P&L delivery, and marketing investment allocation. Ca…

What skills does this Marketing Manager, SEA Category & GTM role need?

Key skills for this role include Category Strategy, Go-To-Market Strategy, Brand Management, P&L Ownership, Investment Governance, ROI Analysis.

How much does a Marketing Manager, SEA Category & GTM at Dyson pay?

The employer did not list a salary for this role. Most similar Singapore roles publish their band on the job page.

Is this Marketing Manager, SEA Category & GTM role remote, hybrid, or on-site?

This role is on-site, based in Singapore.

How do I apply for this Marketing Manager, SEA Category & GTM role?

You can apply directly on Dyson's careers page. ApplyLah can tailor your résumé and cover letter to this exact role in seconds first.