Digital Marketing Specialist (Part Time/ Fractional)

ABOUT EQUAL EQUAL is an IPC-registered charity that delivers equine-assisted and animal-assisted services to support the mental and emotional wellbeing of children, youth, seniors, families, and communities. Our work sits at the intersection of human wellbeing, animal welfare, and experiential learning, and is delivered through a multidisciplinary team of programme professionals, equine specialists, operations staff, and volunteers. Fundraising is mission-critical to EQUAL’s ability to deliver safe, high-quality, and impactful programmes. As the organisation scales, EQUAL is strengthening its fundraising infrastructure, pipeline discipline, and stewardship capability to support sustainable growth. ROLE SUMMARY This is a hands-on, mid-senior specialist role responsible for owning EQUAL’s day-to-day communications and digital execution across owned channels. Working closely with the CEO and the Senior Manager, Partnerships & Development, the role translates organisational priorities, fundraising campaigns, and programme work into clear, on-brand, and well-executed communications. The role is empowered to make day-to-day content and channel decisions within defined brand and messaging guardrails, escalating only high-stakes, sensitive, or leadership-level communications for review. This is not a junior content role and not a head-of-function role. It requires sound judgment, independence, and the ability to identify opportunities, recommend actions, and execute without step-by-step direction. What this role is not Not a fundraising ownership role Not a passive social media posting role Not a brand architect or creative director role Not an event logistics or operations role KEY RESPONSIBILITIES By 6–24 months, you will have: Established a clear, manageable communications rhythm aligned to organisational priorities Demonstrated the ability to identify digital opportunities, propose recommendations, and execute independently Taken ownership of day-to-day communications with minimal CEO intervention Delivered content that is largely publish-ready, requiring light refinement rather than rewriting Produced simple, clean, platform-appropriate video content (e.g. short interviews, behind-the-scenes, programme moments) without frequent reliance on external vendors Applied brand guidelines consistently across channels Reduced ad-hoc requests by introducing basic planning, and prioritisation Consistent, credible digital channels that reflect EQUAL’s maturity Strong communications support for fundraising campaigns and donor engagement Clear internal understanding of what gets communicated, when, and why Trusted partnership with the CEO and fundraising team as a low-friction, dependable executor 1. Communications Planning & Judgment Translate organisational priorities and campaigns into a clear communications plan Maintain a rolling content calendar, prioritising impact over volume Exercise sound judgment on what should and should not be communicated Make sensible content decisions independently within agreed guardrails 2. Digital Channels & Execution Own and manage EQUAL’s key digital channels, including website, social media, and email communications Ensure content is accurate, timely, and brand-aligned Track basic performance indicators (e.g. engagement trends, campaign responsiveness) to refine execution not performance marketing metrics 3. Campaigns & Fundraising Communications Support fundraising and outreach campaigns with coordinated communications execution Develop campaign assets such as: - Landing page content - Email copy - Social media content - Simple visuals or infographics using templates and standard tools Work closely with the Senior Manager, Partnerships & Development to align messaging with fundraising objectives Support Giving.sg and seasonal campaigns with timely, coordinated communications This role supports and enables fundraising outcomes but does not own income targets or donor relationships. 4. Brand Stewardship & Storytelling Translate programme outcomes and stories into clear, human-centred narratives Apply brand guidelines consistently across all outputs Source stories responsibly and accurately, without over-polishing 5. Video & Visual Content (Foundational Capability) Capture and edit short-form, platform-appropriate video content (e.g. interviews, behind-the-scenes, programme moments) Balance visual quality with authenticity, adapting style by channel - e.g. more polished short-form content for I…