Commercial Analytics & Customer Marketing Manager (Global Travel Retail)

Our client, a leading global travel retailer, is looking for a commercially-minded Commercial Analytics & Customer Marketing Manager to lead customer conversion initiatives across the APAC region. This is a highly analytical role where you'll leverage data and consumer insights to influence marketing decisions, improve customer conversion and drive measurable business results. While the role includes campaign management and in-store activations, approximately 70% of the position focuses on analytics, consumer insights and commercial performance, with the remaining 30% centred on developing and driving marketing campaigns. Key Responsibilities Analyse sales, customer and campaign performance data across APAC markets to identify opportunities to improve conversion, ATV, customer penetration and promotional effectiveness. Translate data into actionable commercial insights and recommend marketing strategies based on historical performance and ROI. Lead end-to-end campaign management, from opportunity identification and promotional mechanics planning through to execution and post-campaign evaluation. Develop creative briefs for the in-house creative team, providing clear direction on campaign objectives, messaging, themes and customer call-to-actions. Partner with Commercial, Category, Retail Operations and local market teams to deliver impactful in-store marketing activations. Evaluate campaign profitability through ROI, breakeven and P&L analysis to support commercial decision-making. Manage ad hoc promotional initiatives, including airport-led activations and pop-up stores, in a fast-paced environment. Leverage SAP, Power BI and Excel to extract, analyse and interpret data that supports business growth. Influence cross-functional stakeholders through strong communication, sound commercial judgement and data-driven recommendations. Key Requirements Degree in Business, Marketing, or related discipline. Ideally 5 to 7 years of experience in commercial analytics and customer marketing, preferably within the Retail or FMCG industry. Strong analytical skills with the ability to transform data into meaningful commercial recommendations. Hands-on experience with SAP, Power BI (good to have), and advanced Excel. Solid understanding of key commercial metrics including conversion, ATV, ROI and campaign performance. Strong commercial acumen with the ability to assess promotional profitability, margins, breakeven and P&L impact. Proven project and campaign management skills with the ability to manage multiple priorities. Excellent stakeholder management, communication and influencing skills. Agile, decisive and comfortable working in a dynamic, fast-paced environment. Please note that only short-listed candidates will be contacted. Executive Compass Pte Ltd. Co. Registration no.: 202400973R | EA Licence no.: 24S2107 | Reg No. R1110985