Digital Marketing Specialist (Performance & Analytics)

Company Overview Eysy Digital is a Singapore-based digital marketing consultancy partnering with local and regional brands to simplify and improve digital marketing. We focus on strategy, content, performance, and analytics to help clients grow with data-driven insights and lifelong learning. Job Summary You will manage paid advertising campaigns and tracking for clients across local and regional markets, turning performance data into clear insights. This hands-on role offers mentorship to develop your skills in data storytelling and campaign optimisation within a collaborative performance team. Responsibilities Set up, manage, and optimise paid advertising campaigns across Google Ads and, over time, other channels such as Meta, programmatic, and digital out-of-home (DOOH) Run campaigns across both local and regional (Southeast Asia) markets Configure and maintain tracking using Google Tag Manager to ensure accurate measurement of campaign performance Monitor campaign data to identify successful tactics and areas for improvement, then implement changes to enhance results Translate performance data into clear, actionable insights explaining what happened, why, and recommended next steps Collaborate with account teams and clients to build confidence in advertising performance and strategy Continuously learn and apply new skills across advertising platforms, tracking, analytics, and data communication Utilise AI tools and automated reporting to increase efficiency and focus on strategic analysis Who You Are (the must-haves) You have hands-on experience setting up and managing Google Ads campaigns You know how to set up tracking with Google Tag Manager, and you understand why accurate measurement matters You are genuinely interested in numbers, and you enjoy digging into data to understand what it is telling you You can explain a number clearly. You may not be a polished presenter yet, but you can make a figure make sense to someone who is not technical, and you want to get better at it You are careful and accurate. You understand that a broken tracker or a mis-set campaign costs a client real money You are curious and eager to grow. We will teach you the deeper analytics and the craft of the data story Preferred Competencies and Qualifications Experience with Google Analytics (GA4) and Google Data Studio Experience managing campaigns on Meta Ads or other advertising platforms Exposure to programmatic or digital out-of-home (DOOH) advertising, or a strong interest in learning it Relevant certifications such as Google Ads or GA4, or strong motivation to obtain them Some experience presenting or reporting performance data to clients How to Apply Rather than a polished cover letter, tell us in a few lines about a time you found something interesting in a set of numbers, or a campaign or tracker you set up that you are proud of. Tell us what you did and what you learned. We care about how you think with data, not how you write a pitch.