Content Producer / Creative Lead

About Us Snap Fitness is a leading fitness franchise with a global presence in over 20 countries, dedicated to providing 24/7, convenient and affordable fitness solutions to individuals. Read This Before You Apply This is not a traditional video production role. We are building a content engine modelled after the best creator-led brands in the world — think Hormozi Media, Gary Vee’s team, Ice Coffee Hour, Chris Williamson, Caleb Hammer. If those names mean nothing to you, this probably isn’t the right fit. We believe content and storytelling is the future of marketing. Not billboards. Not flyers. Not “branded content” that looks like a PowerPoint. Real, personality-driven, platform-native content that builds trust, grows audiences, and drives revenue. We’re looking for someone who already lives in this world — not someone who needs to be convinced it matters. If you’ve only done corporate video, cable news packages, or “made a few TikToks”— this role will move too fast for you. We want someone who studies what’s working in the creator economy, understands why certain content formats convert, and is obsessed with the craft of modern storytelling. You will be the person running the engine and have creative control over what gets put out. If you’ve been looking for a chance to see what you are capable of with creative freedom, budget and a small team that is ambitious this is for you. About the Role Snap Fitness Singapore is building out its contentdepartment from the ground up. We operate across two content streams thatrequire very different creative approaches but share production infrastructure: Stream 1 — Corporate& Paid Media: Short-form reels, skits, and ad creatives for our fitness brand. This includes content aligned with Meta’s Andromeda algorithm updates and the shift toward creative-first paid media. If you understand why static ads are dying and UGC-style creatives are winning, you’ll thrive here. Stream 2 — CEO Personal Brand: Long-form YouTube content, storytelling reels, and thought leadership. This is founder-led brand building in the style of the top creator-entrepreneurs. You’ll work directly with the CEO to produce content that builds influence, trust, and audience. This hire is the first dedicated Content Producer in the company. You’re not joining an existing team, you’re building the machine. You’ll own the production calendar, manage freelance videographers and editors, and be responsible for making sure content ships consistently and at a high standard. What You’ll Own End-to-end production pipeline across both content streams — from concept and scripting through to publish Production calendar and content cadence — ensuring we’re shipping at a volume that keeps pace with platform algorithms and audience growth targets Creative briefing for reels, skits, and ad content — you write the briefs, not just execute someone else’s Shoot coordination —booking freelance videographers, managing locations, talent, and equipment across batch shoot days Post-production management— overseeing editors for quality, pacing, platform formatting, and brand consistency Freelancer and vendor management — building and maintaining a reliable bench of shooters and editors Platform strategy input —staying across what’s performing on Instagram Reels, YouTube Shorts, TikTok, and YouTube long-form, and feeding that back into content planning Ad creative pipeline —producing content that works within Meta’s evolving paid media landscape(understanding Andromeda, creative diversification, hook testing, etc.) Who You Are The non-negotiables: You can name at least 5 creator-led brands or content teams you study regularly and explain what they do well. This isn’t a trick question — it’s a baseline filter. You understand why a 3-second hook matters more than production value, and you can explain the difference between content that looks good and content that performs. You’ve managed content production for at least 2 years — not just edited videos, but actually run a pipeline from ideation to publish. You can manage multiple concurrent projects, coordinate freelancers, and hit deadlines without someone chasing you. You have opinions about content. Strong ones. You know what works, what doesn’t, and you’re not afraid to push back on a bad idea — even if it comes from the CEO. You’re based in Singapore with flexibility for on-location shoots. Strongly preferred: You understand what Meta’s Andromeda update means for ad creatives and …