Junior Digital Marketing Executive (SEO & Ppc)

Job Summary We are looking for a highly motivated and enthusiastic Junior Digital Marketing Executive with 2-3 years of hands-on experience in Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Based in our Singapore regional hub, this role will be instrumental in driving our digital presence and lead generation efforts across various APAC markets. You'll work closely with the regional marketing team and local country teams, and will also report directly to the Global In-Charge of SEO/SEM. This ensures alignment with global digital strategies and provides opportunities for advanced learning and collaboration. A key aspect of this role will be staying abreast of the rapidly evolving landscape of AI in SEO and adapting strategies accordingly. Key Responsibilities SEO Management · Conduct keyword research to identify new opportunities and optimize existing content for relevant search terms in APAC markets. · Perform on-page SEO optimization, including meta descriptions, title tags, header tags, and content optimization. · Assist with technical SEO audits and work with web development teams to implement recommendations (e.g., site speed, sitemaps, robots.txt). · Monitor and report on SEO performance using tools like Econda Analytics and Google Search Console. · Continuously research and keep up-to-date with the latest AI trends and their impact on SEO, including AI Overviews, generative AI in search, and answer engine optimization (AEO). · Stay up-to-date with general SEO trends, algorithm changes, and best practices. SEM Campaign Management · Assist in the planning of paid search campaigns on platforms like Google Ads, Microsoft Bing, and Baidu/Naver/Yahoo! Japan (depending on markets). · Work closely with and manage local country agencies responsible for the execution and optimization of these paid search campaigns. · Provide guidance and support to agencies on keyword research, ad copy development, and targeting strategies. · Monitor agency perfor…