Senior Marketing Executive

Role Overview You will contribute to end-to-end marketing initiatives including brand campaigns, social media, content development,partnerships, PR/KOL management, and advertising. The role requires strongorganisation, good creative judgment, and the ability to collaborate across teams. Key Responsibilities Brand and Content ● Support brand development across all touchpoints. ● Manage social media planning, content coordination, and community engagement. ● Execute simple paid social activities on Meta (boosting, basic campaign setup) based on provided strategy. ● Assist in content creation including copywriting, briefing designers, and overseeing production. ● Contribute to merchandise concepts and brand-led creative assets. PR, KOL, and Partnerships ● Assist with PR coordination, media engagement, and agency communication. ● Manage influencer/KOL outreach and content deliverables. ● Support the identification and coordination of brand partnerships. Campaigns and Projects ● Assist in planning and executing integrated marketing campaigns such as menu launches, seasonal activations,collaborations, and in-store events. ● Coordinate campaign briefs, timelines, and approvals with internal teams and agencies. ● Ensure brand consistency across all campaign materials. Analytics & Reporting ● Compile marketing data to evaluate campaign results and customer engagement. ● Prepare weekly or monthly reports for internal review. ● Use insights to support optimisation of future initiatives. Requirements: ● 2–4 years of marketing experience in consumer brands, lifestyle, retail, hospitality, or F&B. ● Strong understanding of brand and social media. ● Good copywriting and content planning skills. ● Organised, detail-oriented, and able to manage multiple projects. ● Comfortable with campaign planning and working with agencies. ● Basic understanding of analytics and performance marketing. ● Thrives in a fast-paced, hands-on environment. ● Proactive, resourceful, and able to work in…