Director, Experience & Activation

We are Assembly – and we’re not like the rest. We’re themodern alternative agency, bringing together industry-leading data, talent, andtech to Find the Change That Fuels Growth for the best brands on theplanet, including Lenovo, Lane Crawford, Marina Bay Sands, Fossil and more. Ourdiverse, global community of over 1,600 passionate experts combines globalthinking with unmatched local expertise in more than 20 markets worldwide –enabling brands to engage and move consumers anywhere. We use STAGE, Assembly’sproprietary, privacy-centric data solutions platform, to surface powerfulinsights that transform into actionable brand opportunities. We’re at thecutting edge of new media, technology, and platforms embedded in the lives oftoday’s consumers, and we’re tapped into how culture and communities’ needchange. We do this while staying steadfast in our commitment to Leave theWorld Better Than We Found It through measurable social and environmentalimpact work. WHO WE’RE LOOKING FOR An accomplished Director, Experience & Activation who will take ownership of a key regional account and is primarily responsible in leading the strategic growth and planning excellence while overseeing the activation delivery. Due to the complex nature of this key global account, the ideal candidate must be able to demonstrate multi-tasking and time-management capabilities to manage client stakeholders and internal teams on global, regional and local levels. WHAT YOU’LL BE DOING ON ANY GIVEN DAY Strategic Growth & Commercial Clear growth pathways, commercially viable solutions, and a partner who can translate business challenges into action Lead client conversations to uncover business challenges and identify growth opportunities Translate challenges into insight-led strategies and scalable solutions Drive cross-sell and upsell opportunities across the region, connecting global teams to accelerate growth Support SOW development, renewals, and commercial negotiations Co-leadpitches to secure new business Strategic Media Planning & Local Market Adaptation Globally aligned strategies that flex to local market realities and unlock performance Lead quarterly and annual media planning across multiple markets Translate global strategy into locally relevant activation plans Adapt plans based on cultural nuance, media landscape, and consumer behaviour Planning, Activation & Delivery Seamless, integrated execution across channels with clear accountability. Oversee multi-channel planning and activation across SEM, Social, and Display Guide teams to deliver integrated strategies and competitive propositions Manage priorities, resources, and timelines across markets Ensure high-quality, on-time campaign launches Troubleshoot escalations and resolve delivery challenges Campaign Setup, Measurement & Governance Consistent, scalable frameworks with clear measurement and accountability. Ensure campaigns align with global frameworks while adapting to local structures Oversee measurement strategy and consistent reporting across markets Maintain governance across platform setup, KPI mapping, and tagging Team Leadership & Delivery Excellence Strong leadership that drives quality,consistency, and continuous improvement. Lead regional activation teams (onshore and offshore) Drive accountability across timelines, QA, and optimisation Review performance regularly to improve efficiency and effectiveness Stakeholder Management & Cross-Functional Alignment Clear communication, alignment, and collaboration across all stakeholders Act as the primary liaison across regional teams, markets, partners, and clients Align on priorities and share performance updates Contribute to strategic forums (QBRs, test & learn agendas, planning sessions) Requirements DOES THIS SOUND LIKE YOU? Minimum 9 years in media agency-side roles, with at least 4 years in a people-management and managerial role Fluent English communication, verbal and written Experienced in integrated media planning, with a strong understanding of digital channels activation – with exceptional knowledge of conversion campaigns Significant proven experience in working with multiple stakeholders like media partners and external agencies Demonstrable experience in translating client objectives into feasible, well thought-out digital strategies with a focus towards performance marketing Strong knowledge of APAC media landscape to adapt and localise global and regional strategies Experience leading large scale account teams ac…