User Acquisition Manager, B2C

At Goodnotes, we believe that every individual holds untapped potential waiting to be unleashed. By reimagining the way we interact with information, we’re merging human creativity with the breakthrough capabilities of AI. Our renewed vision and mission drive us to create the best medium for human and AI collaboration, empowering users to explore new dimensions of productivity, creativity, and learning. Join us on this journey as we transform digital note-taking into an inspiring and innovative experience. Our Values: Dream big - Be visionary, strategic, and open to innovation Build great things - Work in service of our users, always improving and pushing higher Operate like an owner - Take responsibility with bold decision-making and bias for action Win like a sports team - Be trusting and collaborative while empowering others Learn and grow fast - Never stop learning and iterate fast Share our passion - Share ideas and practice enthusiasm and joy Be user obsessed - Empathetic, inquisitive, practical About the role: At Goodnotes, we're on a mission to create the best medium for human and AI collaboration. You will join a talented, distributed Growth Marketing team across Europe and Asia, looking after ASO, Performance Marketing, and CRM. You will work alongside other marketers, designers, and the wider Goodnotes team to acquire new users. As our User Acquisition Manager, you will own the execution of our paid acquisition program across global markets — managing campaigns, measurement infrastructure, and experimentation. This role sits within a structured capital allocation framework - you’re expected to understand and contribute to market-level unit economics (payback windows, LTV/CAC, ROAS by market) that determines where we invest, not just how individual campaigns perform. You’ll work closely with Data Science, Product, and the broader Marketing team. This role will initially be offered as a 1 year fixed-term contract This is the role for you, if you’re excit…