About this role
Own and execute global CRM campaigns to improve user engagement, retention, and monetization across the app ecosystem. Define the lifecycle roadmap, manage multichannel operations, and conduct rigorous experimentation to optimize the subscription funnel.
Requires 5+ years of experience in CRM and lifecycle marketing, preferably for a global subscription-based mobile or web product. Must be proficient with CRM platforms like Braze and analytics tools such as Amplitude and Looker.
What they're looking for
CRM StrategyLifecycle MarketingUser Journey MappingA/B TestingData AnalysisSubscription Funnel OptimizationMultichannel Campaign ManagementBraze
Frequently asked questions
What does a Senior Lifecycle Marketing Manager at Goodnotes do?
Own and execute global CRM campaigns to improve user engagement, retention, and monetization across the app ecosystem. Define the lifecycle roadmap, manage multichannel operations, and conduct rigorous experimentation to optimize the subscription funnel. Requires 5+ years of experience in CRM and li…
What skills does this Senior Lifecycle Marketing Manager role need?
Key skills for this role include CRM Strategy, Lifecycle Marketing, User Journey Mapping, A/B Testing, Data Analysis, Subscription Funnel Optimization.
How much does a Senior Lifecycle Marketing Manager at Goodnotes pay?
The employer did not list a salary for this role. Most similar Singapore roles publish their band on the job page.
Is this Senior Lifecycle Marketing Manager role remote, hybrid, or on-site?
This role is hybrid, based in Singapore.
How do I apply for this Senior Lifecycle Marketing Manager role?
You can apply directly on Goodnotes's careers page. ApplyLah can tailor your résumé and cover letter to this exact role in seconds first.