Digital Marketing Executive

Key Responsibilities Digital Marketing Plan, execute, and optimize digital marketing campaigns across Google Ads, SEO, website, and social media. Manage website updates, landing pages, and campaign content to improve traffic and lead generation. Monitor campaign performance and recommend optimization strategies based on data insights. Social Media & Content Manage the company's social media platforms (Facebook, Instagram, TikTok, etc.). Develop monthly content calendars and coordinate engaging digital content. Support physician branding initiatives, educational content, and video production projects. Work closely with internal teams, doctors, designers, and agencies to deliver high-quality marketing campaigns. Marketing Coordination Liaise with external marketing agencies, vendors, and creative partners to ensure timely campaign execution. Coordinate marketing materials, promotional campaigns, and digital assets across multiple platforms. Performance & Analytics Track and analyze campaign performance using Google Analytics, Google Ads, and social media insights. Prepare weekly and monthly marketing reports with actionable recommendations. Drive continuous improvement in website traffic, lead generation, social media engagement, and overall campaign performance.