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CBIA Effectiveness Manager - APAC

Haleon

SingaporeFull-timeOn-site

Posted 1 Jul 2026

About this role

Manage and deliver investment effectiveness analysis and Marketing Mix Modelling (MMM) to drive strategic decision-making across the APAC region. Lead the integration of digital commerce analytics and generative AI capabilities to enhance brand and activity performance. Requires experience in applying analytical approaches to business questions, specifically within MMM and the FMCG or Consumer Healthcare industry. Candidates should possess strong project management skills and a proven ability to manage agency relationships and senior stakeholders.

What they're looking for

Marketing Mix ModellingDigital Commerce AnalyticsInvestment Effectiveness AnalysisBusiness IntelligenceProject ManagementAgency ManagementGenerative AIData-Driven Decision Making

Frequently asked questions

What does a CBIA Effectiveness Manager - APAC at Haleon do?

Manage and deliver investment effectiveness analysis and Marketing Mix Modelling (MMM) to drive strategic decision-making across the APAC region. Lead the integration of digital commerce analytics and generative AI capabilities to enhance brand and activity performance. Requires experience in applyi…

What skills does this CBIA Effectiveness Manager - APAC role need?

Key skills for this role include Marketing Mix Modelling, Digital Commerce Analytics, Investment Effectiveness Analysis, Business Intelligence, Project Management, Agency Management.

How much does a CBIA Effectiveness Manager - APAC at Haleon pay?

The employer did not list a salary for this role. Most similar Singapore roles publish their band on the job page.

Is this CBIA Effectiveness Manager - APAC role remote, hybrid, or on-site?

This role is on-site, based in Singapore.

How do I apply for this CBIA Effectiveness Manager - APAC role?

You can apply directly on Haleon's careers page. ApplyLah can tailor your résumé and cover letter to this exact role in seconds first.