Avp/VP - Global Marketing Manager (B2B)

Global marketing leadership role driving brand growth and international expansion Your new company Our client is a globally active organisation operating within a specialised segment of the consumer products space. With an expanding footprint across key international markets, the business is known for its forward-thinking approach, diverse product offerings, and strong focus on long-term, sustainable growth. Your new role This position will lead the overall marketing function across multiple international markets, taking ownership of both strategic direction and execution. The role requires a commercially minded marketing leader who can balance high-level planning with hands-on delivery to drive business performance, strengthen brand equity, and increase customer and channel engagement. The successful candidate will work closely with senior stakeholders across commercial, sales, and regional teams to convert business priorities into impactful marketing programmes that deliver measurable results. Key Responsibilities Strategic Marketing & Business Expansion Develop and implement integrated marketing strategies aligned with organisational goals Identify growth opportunities through market analysis, customer insights, and competitive intelligence Drive initiatives aimed at expanding market presence and improving commercial performance Brand Strategy & Development Lead the positioning and development of a portfolio of brands across markets Ensure consistent messaging and visual identity across all touchpoints Strengthen brand awareness and customer preference globally Channel & Partner Marketing Drive engagement programmes for distribution and retail partners Enhance partner participation, loyalty, and performance Implement initiatives to improve channel effectiveness Trade & Customer Marketing Collaborate with partners on joint marketing initiatives Execute in-market activations to improve visibility and customer experience Oversee merchandising, POS materials, and retail promotions Partnerships & Sponsorships Develop and execute partnership and sponsorship strategies Manage key relationships and identify new collaboration opportunities Monitor performance to ensure strong return on investment Global Marketing Coordination Align marketing activities across international markets Ensure consistency with global strategy while enabling local adaptation Promote best practice sharing across regions Budget & Resource Management Manage and optimise marketing budgets across markets Track spending effectiveness and ensure alignment with business goals Oversee agencies and vendors to maintain quality and efficiency Leadership & Stakeholder Engagement Build, lead, and develop a high-performing marketing team Collaborate with cross-functional stakeholders across the organisation Act as a strategic partner to senior leadership in driving growth initiatives What you'll need to succeed Degree in Marketing, Business, or a related discipline (postgraduate qualification advantageous) At least 12 years of marketing experience with exposure to regional or global markets Strong background in brand strategy, commercial marketing, and go-to-market execution Proven ability to manage budgets and evaluate marketing effectiveness Experience working across diverse markets with external partners and agencies Industry experience in consumer-facing or mobility-related sectors will be advantageous. What you'll get in return Opportunity to lead marketing at a global level within a growing organisation High visibility role with exposure to senior leadership and international markets Competitive remuneration package and leadership scope What you need to do now If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now. If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion about your career. EA Reg Number: R23117721 EA License Number: 07C3924 | Company Registration No: 200609504D