Marketing Executive

Job Summary Drive digital marketing and e-commerce growth by developing and executing strategies that align with company goals. Manage online sales platforms, optimize campaigns, and coordinate cross-functional teams to enhance brand presence and customer engagement. Responsibilities Develop and implement a comprehensive digital marketing strategy to achieve company objectives Execute marketing plans by coordinating with external agencies to deliver targeted campaigns Monitor and apply the latest digital marketing technologies, tools, and best practices to optimize performance Manage all digital marketing channels and campaigns to increase brand visibility and engagement Analyze ROI and KPIs regularly and prepare detailed performance reports for informed decision-making Prepare and oversee the digital marketing budget to ensure cost-effective campaign execution Manage and enhance the company’s social media accounts to build community and brand loyalty Optimize online content using SEO techniques and Google Analytics to improve search rankings and user engagement Design and implement inbound marketing plans to attract and convert leads Manage and grow sales on e-commerce platforms (Shopee, Lazada, Amazon, etc.) through store optimization, targeted campaigns, promotions, and customer engagement strategies Collaborate with logistics and customer service teams to ensure smooth order fulfillment and high service standards Plan and support company participation in exhibitions and events to increase market presence Required competencies and certifications Minimum 2 years of experience in Marketing and/or E-Commerce Proven ability to manage and grow sales on online platforms such as Shopee, Lazada, and Amazon Strong knowledge of digital marketing channels and strategies Hands-on experience with online marketing tools and best practices Familiarity with e-commerce operations, marketplace seller tools, and campaign mechanics Experience using Wordpress and design tools including Canva, Photoshop, and Illustrator