Brand Expansion & Investment Manager

ob Summary Responsible for identifying, evaluating, and introducing high-potential food & beverage brands from China into the Singapore market. This role covers end-to-end brand expansion, including market research, investment evaluation, commercial negotiation, and local market execution to ensure successful brand entry and sustainable growth. Key Responsibilities 1. China Market Research & Brand Scouting Conduct in-depth research on emerging and established F&B brands across China Identify brands with strong product differentiation, scalability, and overseas potential Build and maintain a database of shortlisted brands and industry contacts 2. Investment Evaluation & Business Analysis Assess brand suitability for the Singapore market (target customers, pricing, competition) Develop preliminary financial models including setup cost, operating cost, and ROI Prepare investment proposals and feasibility reports for management or investors 3. Commercial Negotiation & Brand Introduction Lead discussions with brand owners on partnership structures (franchise, master franchise, joint venture, or direct investment) Support contract negotiation and commercial term alignment Coordinate with legal and financial advisors when required 4. Singapore Market Entry & Localization Lead brand localization strategies including menu adaptation, pricing, and operating model Coordinate regulatory compliance (SFA, NEA, liquor license, fire safety, etc.) Oversee site selection, renovation coordination, supplier sourcing, and pre-opening preparation 5. Project Management & Expansion Support Manage timelines and deliverables for brand launch projects Monitor performance of initial outlets and identify optimization opportunities Support multi-outlet rollout and regional expansion strategies Requirements & Qualifications Proven experience in F&B operations, brand development, or investment-related roles Strong understanding of both China and Singapore F&B markets Solid commercial judgment with hands-on execution capability Experience working with government authorities and regulatory processes in Singapore Excellent communication skills in English and Mandarin Willingness to travel frequently to China Preferred Background Experience in restaurant ownership, chain expansion, or F&B consulting Prior involvement in cross-border brand expansion or overseas market entry projects