About this role
Deliver and implement integrated marketing strategies for the Affluent segment, specifically targeting China internationalists in China and Singapore. Lead full-funnel execution across online and offline channels while managing budgets, agencies, and AI adoption for productivity.
Requires a proven track record in integrated marketing for cross-border audiences with expertise in China's social and search ecosystems. Proficiency in Chinese and experience in financial services or wealth management is preferred.
What they're looking for
Integrated MarketingFull-funnel StrategyContent MarketingChina Social EcosystemsSearch Engine MarketingAI in MarketingAgency ManagementPerformance Measurement
Frequently asked questions
What does a Vice President, Marketing at HSBC do?
Deliver and implement integrated marketing strategies for the Affluent segment, specifically targeting China internationalists in China and Singapore. Lead full-funnel execution across online and offline channels while managing budgets, agencies, and AI adoption for productivity. Requires a proven t…
What skills does this Vice President, Marketing role need?
Key skills for this role include Integrated Marketing, Full-funnel Strategy, Content Marketing, China Social Ecosystems, Search Engine Marketing, AI in Marketing.
How much does a Vice President, Marketing at HSBC pay?
The employer did not list a salary for this role. Most similar Singapore roles publish their band on the job page.
Is this Vice President, Marketing role remote, hybrid, or on-site?
This role is hybrid, based in Singapore.
How do I apply for this Vice President, Marketing role?
You can apply directly on HSBC's careers page. ApplyLah can tailor your résumé and cover letter to this exact role in seconds first.