12 Months Digital Marketing Specialist, Raffles Place

The Digital Marketing Specialist will be responsible for planning and execution of the corporate website, digital assets, SEO and SEM, as part of a wider brand and digital experience team member that will help deliver results and impact for our key business goals and digital brand experience in the Singapore market. Responsibilities: Managing and delivering website and executing contents, digital assets and web enhancements, contributing to delivery of integrated multi-media marketing campaigns, with the outcome of increased traffic, site engagement and leads/sales acquisition. Drive SEO performance and be the domain expert to ensure organic visibility and SERP performance to optimise SEO and SEM to drive and support the company’s digital marketing strategy Drive AEO/AI Search visibility (Generative Search/LLM answers) by implementing structured content, schema and technical SEO signals to increase eligibility for AI-generated results (e.g., generative AI summaries/answers). Structured content and structured data/schema fundamentals (e.g., FAQs, how-tos, entity/organisation markup) E-E-A-T signals in content development (accuracy, sourcing, governance, and author/brand credibility) Measurement approach for AI Search impact (e.g., monitoring changes in impressions/clicks, query intent shifts, and featured/rich result coverage where available) Manage the SEO agency to deliver content strategy and authority-building/off-page SEO programmes (e.g., thought leadership and linkable assets) that grow domain authority and improve visibility across AI-powered search experiences. Work with media agency to manage paid media operations across always-on search and display campaigns - includes implementation, ongoing analysis and campaign optimisations to drive quality yet cost efficient traffic and leads. Execute retargeting efforts and campaign amplification via Customer Data Platform to drive user engagement and visitor-to-lead conversion. Collaborate with internal teams and…