Manager, Marketing (7-Month Contract), College Of Integrative Studies

COMPANY DESCRIPTION Singapore Management University is a place where high-level professionalism blends together with a healthy informality. The 'family-like' atmosphere among the SMU community fosters a culture where employees work, plan, organise and play together - building a strong collegiality and morale within the university. Our commitment to attract and retain talent is ongoing. We offer attractive benefits and welfare, competitive compensation packages, and generous professional development opportunities - all to meet the work-life needs of our staff. No wonder, then, that SMU continues to be given numerous awards and recognition for its human resource excellence. RESPONSIBILITIES Strategic Communications & Social Media Support with implementing integrated marketing and communications strategies to strengthen CIS brand identity as an interdisciplinary college by driving awareness of its academic programmes and student life and enhance its reputation among stakeholders. Support initiatives that raise the profile of CIS faculty expertise, student achievements, and internship experiences through strategic storytelling and content marketing. Manage and execute the College's social media strategy across various platforms, including content planning, content creation, admissions and acceptance campaigns), prospective student engagement initiatives, and performance tracking in collaboration with the appointed social media agency. Monitor industry, platform and audience trends, and analyse digital content and social media performance (e.g. views, engagement, follower growth and click-through rates) to identify new content opportunities, optimise content strategy, and ensure the College's marketing approach remains current, effective, and aligned with prospective student behaviour. Monitor SMU news platforms including SMU Daily Alerts, SMU Engage, SMU Libraries, SMU Engage, SMU City Perspectives, SMU Research, SMU blog daily alerts for news coverage on College's faculty and research and post them on social media. Content Development & Brand Management Support the launch and maintenance of the student experience webpage, featuring internship stories, student achievements, and event highlights. Manage student content articles, including student outreach, interview coordination, content development, editing, and publication for posting on website. Curate, create, and manage content across digital and print platforms (e.g., website, EDMs, brochures, prospectuses, and social media), including coordinating photography and videography for marketing campaigns, events, and student engagement initiatives where required. Conduct photoshoot for new faculty members in the last quarter of 2026 (Nov - Dec). Maintain a repository of media assets and news coverage to support the College's branding and storytelling. Conduct on-location photography and videography at campus events, employer partner sites, and other external locations using a mobile content production kit (e.g. camera, audio, lighting and stabilisation equipment). Support Continue the implementation of the Integrative Walls refresh initiative, including content collation, print production coordination, and installation arrangements. Support cabinet and display updates, including faculty book showcases and procurement coordination for display materials. Coordinate the design and production of marketing collaterals, corporate merchandise, and gifts that enhance brand visibility and stakeholder engagement. Edit and repurpose multimedia content using AI-assisted tools (e.g. auto-transcription, caption generation, AI-assisted editing, auto-reframing for social media formats, and audio enhancement) to transform long-form recordings into engaging, platform-optimised short-form videos. Website & Digital Projects Oversee and support ongoing website enhancement initiatives, including content and structural updates, SEO optimisation, web analytics monitoring, and coordination with vendors and internal stakeholders. Continue with the completion of integrating CEC website content into the College website by Jan 2027, including content collation, layout planning, draft reviews, responsive checks, and launch coordination with IT. Campaigns, Events & Outreach Support marketing communications and event publicity for initiatives including Open House, guest lectures, Summer Research Camp, residential life activities at SMU Prinsep Street Residences, and Admissions-related outreach activ…