Marketing Manager

Company: INDOCIN FOOD PTE. LTD. Job title: Marketing Manager Employment type: Full-time, Permanent Seniority: Manager Number of vacancies: 1 Salary: $5,500 per month INDOCIN FOOD PTE. LTD. is seeking an experienced Marketing Manager to develop and manage the company’s Thai cultural and lifestyle products business segment, including Thai amulets, spiritual accessories and related merchandise. The successful candidate will be responsible for developing marketing strategies, managing digital and social-commerce campaigns, coordinating product launches and building relationships with customers, suppliers, artisans and business partners in Thailand and Singapore. Professional proficiency in spoken and written Thai is required because the position involves regular communication with Thai-speaking suppliers, artisans and business partners, as well as the interpretation and localisation of Thai-language product information and marketing content. Key responsibilities * Develop and implement marketing strategies for the company’s Thai cultural products and amulet business segment. * Conduct market research and identify customer trends, new products and commercial opportunities. * Plan and manage marketing campaigns across TikTok, Facebook, Instagram, e-commerce platforms and other digital channels. * Develop product-launch plans, promotional campaigns, marketing materials and customer-engagement initiatives. * Manage livestreaming, social-commerce and influencer-marketing activities. * Liaise regularly with Thai-speaking suppliers, artisans, temples, product specialists and business partners. * Review, translate and localise Thai-language product information and marketing content for the Singapore market. * Ensure product descriptions and marketing materials are accurate, culturally appropriate and consistent with the company’s branding. * Develop partnerships and collaborations with relevant businesses, creators and communities. * Manage marketing budgets, campaign schedules and external service providers. * Monitor campaign performance, sales conversion, customer acquisition and return on marketing expenditure. * Prepare regular marketing, sales and market-development reports for management. * Support events, exhibitions, customer activities and product presentations. * Travel to Thailand when required for supplier meetings, product sourcing, content development and business activities. Requirements * Diploma or degree in Marketing, Business, Communications or a related discipline, or equivalent relevant professional experience. * At least 5 years of relevant experience in marketing, brand management, digital marketing, e-commerce or social commerce. * Experience developing or marketing products for the Thai consumer or cultural-products segment. * Good understanding of Thai cultural products, amulets, terminology, customer preferences and cultural sensitivities. * Professional proficiency in spoken and written Thai, required for regular communication with Thai-speaking suppliers and business partners and for Thai-language content localisation. * Good spoken and written English for communication within the Singapore workplace. * Experience with TikTok, Facebook, Instagram, livestream commerce and digital advertising. * Strong project-management, communication, analytical and negotiation skills. * Able to work independently and manage multiple marketing projects. * Willing and able to travel to Thailand when required.