Marketing Manager (Beauty & Aesthetic Industry)

Key Responsibilities Campaign Planning & Execution Plan and execute marketing campaigns for the Company's beauty, wellness, and aesthetic services across online and offline platforms Work closely with outlet teams to plan monthly promotions, product launches, and customer acquisition campaigns Social Media & Digital Advertising Manage and grow social media platforms including Instagram, Facebook, TikTok, XiaoHongShu (RED), and other digital channels Assist in managing digital advertisements including Meta Ads, TikTok Ads, Google Ads, and e-commerce platform promotions Manage clinic website and CRM/patient database for retargeting and loyalty campaigns Coordinate influencer/KOL partnerships and manage vendor/agency relationships Performance & Reporting Monitor advertising performance and optimize campaigns for lead generation and sales conversion Track campaign performance, prepare marketing reports, and provide recommendations for improvement Track KPIs including cost per lead, conversion rate, patient lifetime value, and ROI per channel Branding & Market Intelligence Support branding and marketing efforts to strengthen the Company's image and market presence Conduct market research on beauty and aesthetic industry trends, competitors, and customer preferences Manage PR, media partnerships, and clinic events/roadshows Compliance Ensure all marketing materials, content, and advertisements comply with MOH's Guidelines on Advertisement of Aesthetic Practices and HSA regulations (no misleading claims, no unauthorized testimonials, no non-compliant pricing promotions for regulated procedures) Route all marketing materials through internal compliance review before publishing Requirements Diploma/Degree in Marketing, Communications, or related field 4–6 years marketing experience, preferably in healthcare, aesthetics, wellness, or beauty industry Strong understanding of Singapore's healthcare advertising regulations (MOH/HSA) Proficient in social media management, Meta Ads Manager, TikTok Ads, Google Ads, Google Analytics, CRM tools, and XiaoHongShu (RED) marketing Bilingual (English/Mandarin) preferred, to engage both local and Chinese-speaking customer segments