AI Content Specialist

Job Summary We are seeking an AI Content Specialist to develop, adapt and optimise digital content using generative AI and other content-production tools. The role requires strong editorial judgement and the ability to review, improve and verify AI-assisted outputs before they are used in client campaigns or published on digital platforms. Key Responsibilities Use generative AI tools to support content research, ideation, drafting and adaptation. Develop content for social media, websites, digital campaigns, advertisements, videos and client communications. Adapt content for different audiences, platforms and communication objectives. Develop and refine prompts for text, image, audio and video content generation. Review, edit, verify and fact-check AI-assisted content before publication. Ensure that content complies with brand, editorial, copyright and platform requirements. Collaborate with account managers, designers, video editors and platform teams. Maintain prompt libraries, content templates and production guidelines. Conduct quality checks covering accuracy, tone, clarity, originality and cultural suitability. Test new AI content tools and recommend appropriate business applications. Support documentation and training relating to AI-assisted content workflows. Requirements Degree or diploma in communications, marketing, journalism, media, design or a related discipline, or equivalent practical experience. Relevant experience in content development, digital marketing, editorial work or creative production. Practical experience using generative AI tools for text, visual, audio or video content. Strong writing, editing and proofreading skills. Ability to review AI-generated material critically and independently. Familiarity with major social media and digital-content platforms. Understanding of copyright, content attribution and responsible AI use would be advantageous.