Marketing Manager

Key Responsibilities Develop and execute marketing strategies to increase sales and customer engagement. Plan and manage promotional campaigns, seasonal offers, and loyalty programs. Oversee social media platforms, digital marketing, and content creation. Coordinate in-store branding, merchandising, and promotional displays. Analyze market trends, customer behavior, and competitor activities. Work closely with suppliers to negotiate and execute joint marketing campaigns. Manage the marketing budget and ensure effective ROI. Monitor campaign performance and prepare regular marketing reports. Collaborate with store operations to ensure successful implementation of marketing initiatives. Requirements Bachelor's degree in Marketing, Business, or a related field. Minimum 3–5 years of marketing experience, preferably in retail, FMCG, supermarkets, or minimarts. Strong knowledge of digital marketing, social media advertising, and branding. Experience with promotional planning and customer acquisition strategies. Excellent communication, negotiation, and leadership skills. Analytical mindset with proficiency in Microsoft Office and marketing analytics tools. Ability to work independently and manage multiple projects simultaneously. Preferred Qualifications Experience in Singapore's retail industry. Knowledge of consumer trends and local market behavior. Experience with CRM, loyalty programs, and e-commerce marketing is an advantage. Benefits Competitive salary (based on experience). Performance bonus. Annual leave and medical benefits. Career growth opportunities. Friendly and dynamic working environment.