CRM & Digital Marketing Intern

You'll be working on problems that actually ship. KFC Singapore runs one of the most active QSR apps in the market. The Digital & Marketing team owns everything that touches the customer digitally — the app experience, paid media across Meta, Google and TikTok, CRM campaigns, and the data infrastructure behind all of it. You'll be embedded in that team. Not shadowing. Contributing. The work spans three areas depending on where you add the most value: Data & analysis — querying real transaction data, building dashboards, figuring out why a cohort behaved a certain way and what to do about it Campaign & growth — designing the logic behind who gets what message and when; thinking through audience conditions, offer mechanics, and the behavioural nudge that drives the action Performance marketing — supporting paid media execution across search and social; understanding how attribution works and why platform numbers often lie You'll thrive here if you Think in logic and systems — conditions, rules, cause and effect Are comfortable with data and willing to form a point of view from it Can move between analytical and creative thinking — the best campaign is both correctly targeted and well-crafted Are studying Business, Computer Science, Information Systems, or anything that's trained you to think rigorously Job Requirements • Studying or recently graduated in Marketing, Communications, Business, or a related field • Detail-oriented — you catch errors before they go live, not after • Comfortable with data and logic — can work with a performance dataset, draw basic conclusions, and understand why a segment condition produces the audience it does • Organised enough to manage multiple campaigns with different timelines simultaneously • Can write clearly and concisely — good enough to draft push notification copy or a short email without it needing a full rewrite