Marketing & Growth Assistant Manager

About the Role We are looking for a Marketing & Growth Assistant Manager to take ownership of our marketing across both the fashion label and cafe — someone who is commercially minded, independently driven, and brings genuine creativity to the work. This is a hands-on role with meaningful ownership. You will work closely with the Founder/Creative Director and be entrusted to plan, execute, and drive initiatives with a high degree of autonomy. As part of a small and agile team, your ideas and contributions will be visible, valued, and have a direct impact on the business. We are looking for someone who enjoys both ideation and execution. Someone who can take an idea from concept to launch, build genuine connections with our community, and approach their work with a sense of ownership — always mindful of how it contributes to the growth of the brand and customer experience. What We Hope You'll Help Us Achieve Campaigns that are creative, well-executed, and drive real sales and traffic impact A VIP customer experience that feels warm, personal, and genuinely valued Campaigns and launches that create genuine excitement and leave a lasting impression beyond the screen A brand that grows in visibility, desirability, and loyalty over time What You'll Be Involved In Creative Campaigns & Brand Experience Generate ideas and develop creative, memorable brand campaigns, initiatives, and in-store experiences Plan and execute monthly marketing campaigns with both creative and commercial intention Develop launch mechanics, activations, and collaborations that create excitement and drive sales Bring fresh ideas to the table — we welcome initiative and original thinking Assist the creative team during creative production when needed (shoots, campaign asset development, styling coordination, etc.) Content & Copywriting Generate content ideas that are on-brand yet engaging — balancing KLARRA's elevated, refined identity with content that stops the scroll and drives genuine interest Copywrite across all touchpoints — product copy, captions, articles, LinkedIn, EDMs — consistent with KLARRA's brand tone and voice Plan and manage the marketing, content, and social calendar Plan Instagram content and EDMs that feel elevated and true to KLARRA's identity Help ensure brand presentation stays consistent and refined across all touchpoints Digital Marketing & Performance Own and optimize paid campaigns across social and digital platforms Monitor, track, and report on campaign and content performance; consolidate data for team review Track campaign performance and share honest reflections on what worked and what didn't VIP, Loyalty & Community Lead the end-to-end KLARRA VIP customer journey across retail and cafe touchpoints Develop and manage loyalty programs and community events Develop thoughtful touchpoints — exclusive previews, personalised outreach, appreciation initiatives Build genuine relationships with top customers so they feel known, not just marketed to Stay attuned to customer sentiment and share feedback that helps us improve Partnerships & PR Manage relationships with influencers, KOLs, press, and brand partners Prepare proposals and manage negotiations for partnerships and collaborations Identify collaboration opportunities aligned with KLARRA's brand Operations & Growth Manage budgets for campaigns and initiatives Identify emerging industry and consumer trends to support acquisition, engagement, and retention Manage the monthly marketing calendar and coordinate across retail, cafe, and external parties with clarity and follow-through Keep things organised and moving independently Other ad-hoc projects as required by the Creative Director Who We're Looking For Experience Around 4–5 years in marketing, brand, or a related field Has worked at a small or boutique brand before — fashion, lifestyle, F&B, beauty, or retail Has run campaigns or projects with a good degree of independence, including managing budgets and partnership negotiations Able to connect their work to tangible business results and customer impact Experience with VIP or customer relationship programmes is a bonus Commercially Minded Naturally thinks about what drives traffic, sales, and customer loyalty Balances creative ideas with commercial intention Understands what makes customers buy, return, and recommend Creatively Driven Has genuine creative instincts and enjoys coming up with ideas Can translate a brand's identity into campaigns that feel fresh and cons…